---
schema_version: "1"
id: 54d6f9ce55b1fec9efdf84b2114592c3d1539bf8a1c5e4ae32d557c6a191ac0c
title: Build Cadences with Cadence Builder Classic
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/hvs_cadence_builder_classic_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.hvs_cadence_builder_classic_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 7c70010b0cd2a22c53e3b32f35e3117b83ead93781ef2f740f900abae179cacb
description: The original tool for building cadences, Cadence Builder Classic, lets you create sales programs with email, call, LinkedIn, custom, screen flow, and branch steps. Branch steps let you send targets through different steps depending on their response to a previous step.
products:
  - Sales Cloud
  - Cross Cloud
  - Service Cloud Voice
release: "264"
---
# Build Cadences with Cadence Builder Classic

The original tool for building cadences, Cadence Builder Classic, lets you create sales programs with email, call, LinkedIn, custom, screen flow, and branch steps. Branch steps let you send targets through different steps depending on their response to a previous step.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available with <a href="https://www.salesforce.com/sales/engagement-platform/" target="_blank">Sales Engagement</a>, which is included with Sales in <strong>Performance</strong>, <strong>Einstein 1</strong>, and <strong>Unlimited</strong> Editions, and available for an extra cost in <strong>Professional</strong> and <strong>Enterprise</strong> Editions. Sales Engagement is also available for an extra cost in Service and Lightning Platform.</td></tr></tbody></table>

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-sales_productivity-264-0-0-production-enus/b2f6c36a-fa61-4a3c-9752-032ce1818a69/images/icon_note.png)

Note Cadence Builder Classic (v1.0) will be retired in a future release. We recommend transitioning to Cadence Builder 2.0 for any new cadences your sales team needs to create. For more information, see [Cadence Builder 1.0 Retirement](https://help.salesforce.com/s/articleView?id=001040170&type=1&language=en_US).

- **[Cadence Builder Classic Cadences](https://help.salesforce.com/s/articleView?id=sales.hvs_cadences.htm&release=264.0.0&type=5)**  
    Managers can build sales best practices right into Salesforce, optimizing prospecting outcomes. Cadences guide new and veteran reps alike through the prospecting and opportunity nurturing processes—including when to email a prospect, when to call, when to wait, and more. Managers can specify call scripts and email templates for each step, and create branched cadences with different outreach depending on the results of sales calls or emails.
- **[Start Selling Fast with Included Cadences](https://help.salesforce.com/s/articleView?id=sales.hvs_sales_cadences_ootb.htm&release=264.0.0&type=5)**  
    Sales managers and reps can start using cadences right away without building their own. Included cadences cover common sales scenarios and provide examples for sales managers to learn from and expand. Example call scripts and email templates for each cadence are also included.
- **[Create and Activate a Cadence with Cadence Builder Classic](https://help.salesforce.com/s/articleView?id=sales.hvs_cadences_create.htm&release=264.0.0&type=5)**  
    Establish a repeatable process for your sales reps to work their prospects using a scheduled sequence of outreach activities with Sales Engagement cadences.