---
schema_version: "1"
id: 13c509ba993c4e5bee84c5f6339c989af2fbf4f185b3f7b530159e9b57953197
title: Who owns new web-generated leads?
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/faq_leads_who_owns_new.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.faq_leads_who_owns_new.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 496b81287fd6a4f9c358bdb4955bfd97c7477925ced1e06039f027379e968836
description: Your administrator can create a lead assignment rule to determine how web leads are automatically assigned to different users or queues.
products:
  - Sales Cloud
release: "264"
---
# Who owns new web-generated leads?

Your administrator can create a lead assignment rule to determine how web leads are automatically assigned to different users or queues.

In addition, your administrator must customize the Lead Settings to specify a Default Lead Owner. If the assignment rule fails to locate an owner, web leads are assigned to the default lead owner. If you do not use assignment rules, all web leads are assigned to the default lead owner.