---
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title: What Is a Lead?
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/faq_leads_what_is_a_lead.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.faq_leads_what_is_a_lead.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
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description: Leads are people who are interested in your product and service. Converting leads to loyal customers provide success within a business. By managing your leads in a systematic and structured way, you can increase both the numbers of leads you generate and how many leads you convert.
products:
  - Sales Cloud
release: "264"
---
# What Is a Lead?

Leads are people who are interested in your product and service. Converting leads to loyal customers provide success within a business. By managing your leads in a systematic and structured way, you can increase both the numbers of leads you generate and how many leads you convert.