---
schema_version: "1"
id: 79fab267a4da7190c481bcef5afc322fe2cdccd49dc59c826b18b03f550778e6
title: How is Campaign influence different from ROI reports?
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/faq_campaigns_how_is_campaign_influence.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.faq_campaigns_how_is_campaign_influence.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: b8aea7f501dbabe0d8daab9dae5059ae85c5f53ee585c0aa40b0c5a267e1749f
description: Campaign influence tracks pipeline and revenue for multiple campaigns, and ties all campaigns of a contact role to that opportunity for pipeline and ROI reporting. It's helpful for longer deal cycles when more than one campaign contributes to a closed deal or a converted lead.
products:
  - Sales Cloud
release: "264"
---
# How is Campaign influence different from ROI reports?

Campaign influence tracks pipeline and revenue for multiple campaigns, and ties all campaigns of a contact role to that opportunity for pipeline and ROI reporting. It's helpful for longer deal cycles when more than one campaign contributes to a closed deal or a converted lead.