---
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title: How can I calculate the ROI for my campaigns?
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/faq_campaigns_how_can_i_calculate.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.faq_campaigns_how_can_i_calculate.htm&release=264.0.0&type=5
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content_type: documentation
content_hash: 9b021329f68401704b90325c056d0815858118fc223d93249f21306923ca2de2
description: The Campaign ROI Analysis Report is on the Reports tab in the Campaign Reports folder. It calculates your campaigns' performance by return on investment (ROI) and average cost.
products:
  - Sales Cloud
release: "264"
---
# How can I calculate the ROI for my campaigns?

The Campaign ROI Analysis Report is on the Reports tab in the Campaign Reports folder. It calculates your campaigns' performance by return on investment (ROI) and average cost.

For each campaign in the report:

- ROI, which is expressed as a percentage, is calculated as the net gain (Value Won Opportunities in Campaign - Actual Cost) divided by the Actual Cost.
- Value Won Opportunities in Campaign is the calculated amount of all closed or won opportunities where the campaign is the Primary Campaign Source on the opportunity.