---
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title: Integrating Einstein Coach with Sales Programs
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/enablement_einstein_coach_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.enablement_einstein_coach_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 87f456e80f0dd8cca65fa0cd480a5944ed9ed4ca92278ad4810f6c1f6fa4672c
description: Einstein for Sales with an Enablement add-on license enables sales reps to close deals better by providing them with the opportunity to practice and perfect their sales pitch before that initial interaction with a prospect. Einstein Coach provides reps with personalized and actionable feedback on how to improve their sales pitch.
products:
  - Sales Cloud
  - Sales Enablement
release: "264"
---
# Integrating Einstein Coach with Sales Programs

Einstein for Sales with an Enablement add-on license enables sales reps to close deals better by providing them with the opportunity to practice and perfect their sales pitch before that initial interaction with a prospect. Einstein Coach provides reps with personalized and actionable feedback on how to improve their sales pitch.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available with Einstein for Sales with an Enablement add-on in <strong>Performance</strong> and <strong>Unlimited</strong> Editions and for an extra cost in <strong>Enterprise</strong> Edition</td></tr></tbody></table>

- **[Set Up Einstein Coach](https://help.salesforce.com/s/articleView?id=sales.enablement_setup_einstein_coach.htm&release=264.0.0&type=5)**  
    To allow the use of AI-generated coaching in Enablement programs, Salesforce admins must enable Einstein Coach and assign the appropriate permissions.
- **[Add a Feedback Request Exercise with Einstein Coach](https://help.salesforce.com/s/articleView?id=sales.enablement_add_einstein_coach.htm&release=264.0.0&type=5)**  
    Enablement admins add a Feedback Request exercise to a program and specify that users receive feedback from Einstein. When a user is assigned a program with Einstein Coach, they submit a recording for feedback based on the scenario selected.
- **[Complete a Feedback Request Exercise with Einstein Coach](https://help.salesforce.com/s/articleView?id=sales.enablement_take_einstein_coach_exercise.htm&release=264.0.0&type=5)**  
    Practice and perfect your sales pitch by submitting a video call for feedback from Einstein Coach. Einstein Coach analyzes your call’s transcription and provides personal and actionable feedback, highlighting your key strengths and growth opportunities.
- **[Access Einstein Coach Outside of a Sales Program](https://help.salesforce.com/s/articleView?id=sales.access_einstein_coach_guidance_center.htm&release=264.0.0&type=5)**  
    Receive feedback from Einstein Coach on a sales pitch whenever and as often as you like by accessing Einstein Coach in the Guidance Center. Get help perfecting your sales pitch at your convenience, as many times as is necessary.
- **[Considerations for Einstein Coach in Feedback Request Exercises](https://help.salesforce.com/s/articleView?id=sales.enablement_einstein_coach_considerations.htm&release=264.0.0&type=5)**  
    When you use Einstein Coach as the feedback method for a Feedback Request exercise in an Enablement program, certain factors can affect the admin and user experience.