---
schema_version: "1"
id: b56a607aedb1aef47d5be27e182333ab4b9e47a523d7ddf108056c8ff208f986
title: Use and Filter Email Open Tracking
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/emailadmin_tracking_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.emailadmin_tracking_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 69c35f610300ee0f755458ca15e9f941b595298837d5431e0869c5a97d86b58c
description: Keeping an eye on if and when customers open your outgoing emails is the best way to know if the emails are successful. You can turn on tracking for all Salesforce emails, or allow recipients to specify that they don’t want emails from you to be tracked. You can also filter out engagements based on the reader’s email IP address.
products:
  - Sales Cloud
  - Cross Cloud
  - Service Cloud Voice
release: "264"
---
# Use and Filter Email Open Tracking

Keeping an eye on if and when customers open your outgoing emails is the best way to know if the emails are successful. You can turn on tracking for all Salesforce emails, or allow recipients to specify that they don’t want emails from you to be tracked. You can also filter out engagements based on the reader’s email IP address.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in Lightning Experience, Salesforce Classic, and all Salesforce apps in: <strong>Essentials</strong>, <strong>Professional</strong>, <strong>Enterprise</strong>, <strong>Performance</strong>, <strong>Unlimited</strong>, and <strong>Developer</strong> Editions</td></tr></tbody></table>

- **[Considerations for Email Open Tracking](https://help.salesforce.com/s/articleView?id=sales.emailadmin_tracking_considerations.htm&release=264.0.0&type=5)**  
    Keep these considerations in mind when working with email tracking.
- **[Turn On HTML Email Tracking for Emails Sent from Your Company](https://help.salesforce.com/s/articleView?id=sales.email_enable_email_tracking.htm&release=264.0.0&type=5)**  
    See if and when customers open the emails that you send to them through Salesforce. email sent through Salesforce. HTML email tracking uses a transparent 1x1 pixel tracking image that’s stored on the Salesforce server. When a mail program opens the HTML email and loads the image, Salesforce registers the email as viewed and updates the HTML email status accordingly. This feature applies to all emails sent through Salesforce. You can’t turn it on or off for individual emails or customers.
- **[Enable Email Tracking for Individuals Opening Email from Your Company](https://help.salesforce.com/s/articleView?id=sales.emailadmin_tracking_turn_off_for_an_individual.htm&release=264.0.0&type=5)**  
    Help your sales reps honor customer requests to not track if and when they open email that reps send through Salesforce. Configure Salesforce to respect individual email tracking preferences for contacts, leads, and person accounts in the data privacy record based on the Individual object.
- **[Enable Filtering for Email Tracking by IP Address](https://help.salesforce.com/s/articleView?id=sales.emailadmin_filter_tracking_enable.htm&release=264.0.0&type=5)**  
    To ensure that email tracking engagement data isn’t included when an email is opened by an internal user, add your company’s IP address range. If an email is set to be tracked and is opened by someone with an IP address in the range, that open isn’t included as an engagement.
- **[Set Up Filtering for Email Tracking by IP Address](https://help.salesforce.com/s/articleView?id=sales.emailadmin_filter_tracking_use.htm&release=264.0.0&type=5)**  
    To ensure that email tracking engagement data isn’t included when an email is opened by an internal user, add your company’s IP address range. If an email is set to be tracked and is opened by someone with an IP address in the range, that open isn’t included as an engagement.