---
schema_version: "1"
id: 18ddce9cabb736424cf936c99dda24347830dd48c7885b81fc6b8224f68e82ad
title: Email Open Tracking and Email Opt Out
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/emailadmin_tracking.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.emailadmin_tracking.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c3c7e0b0da0aa42d8bc0ee70461b15acdb6c10a821e1b4f57e79d6f311a3e9d7
description: Keeping an eye on if and when customers open your outgoing emails is the best way to know if they’re successful. Honor customer requests for different levels of email privacy; some customers don’t want any email, while others want to get commercial email only.
products:
  - Sales Cloud
  - Cross Cloud
  - Service Cloud Voice
release: "264"
---
# Email Open Tracking and Email Opt Out

Keeping an eye on if and when customers open your outgoing emails is the best way to know if they’re successful. Honor customer requests for different levels of email privacy; some customers don’t want any email, while others want to get commercial email only.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in Lightning Experience and all Salesforce apps in: <strong>Essentials</strong>, <strong>Professional</strong>, <strong>Enterprise</strong>, <strong>Performance</strong>, <strong>Unlimited</strong>, and <strong>Developer</strong> Editions</td></tr></tbody></table>

- **[Enable the Enforce Email Privacy Settings Preference](https://help.salesforce.com/s/articleView?id=sales.emailadmin_enforce_email_privacy_settings.htm&release=264.0.0&type=5)**  
    You can set up Salesforce to respect each recipient’s email privacy preferences, set in the data privacy record based on the Individual object. These preferences apply to contacts, leads, person accounts, and users, and include email tracking and opting out of email.
- **[Track External and Internal Email](https://help.salesforce.com/s/articleView?id=sales.email_tracking.htm&release=264.0.0&type=5)**  
    Tracking emails tells you whether someone has opened an email or clicked the included link. Choose what type of emails your company wants to track. Emails to external email addresses are tracked by default.
- **[Use and Filter Email Open Tracking](https://help.salesforce.com/s/articleView?id=sales.emailadmin_tracking_parent.htm&release=264.0.0&type=5)**  
    Keeping an eye on if and when customers open your outgoing emails is the best way to know if the emails are successful. You can turn on tracking for all Salesforce emails, or allow recipients to specify that they don’t want emails from you to be tracked. You can also filter out engagements based on the reader’s email IP address.
- **[Opting Out of Email](https://help.salesforce.com/s/articleView?id=sales.emailadmin_opting_out_parent.htm&release=264.0.0&type=5)**  
    Your customers expect the ability to choose which emails to receive, if any, from your company and its sales reps. Set up Salesforce to save your customers’ individual choices.