--- schema_version: "1" id: c06c43ca2d9db9bf75b583814739add26c94914db8f1eb23f32388ef31ecf490 title: Email Templates collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/email_templates_landing_page.md canonical_url: https://help.salesforce.com/s/articleView?id=sales.email_templates_landing_page.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: d72b07f60c0bfd286c568aec9fbe721b2695c4865a477447cafba56b4fd8bd51 description: Use email templates to increase productivity and ensure consistent messaging. Email templates with merge fields let you quickly send emails that include field data from Salesforce records like contacts, leads, or opportunities. You can use email templates when emailing groups of people—with list email or mass email—or just one person. products: - Sales Cloud - Cross Cloud - Service Cloud Voice release: "264" --- # Email Templates Use email templates to increase productivity and ensure consistent messaging. Email templates with merge fields let you quickly send emails that include field data from Salesforce records like contacts, leads, or opportunities. You can use email templates when emailing groups of people—with list email or mass email—or just one person. ### Required Editions
Available in: Lightning Experience and Salesforce Classic
Available in: All Editions
- **[Standardize Email with Email Templates](https://help.salesforce.com/s/articleView?id=sales.email_templates_standardize.htm&release=264.0.0&type=5)** Use email templates to increase productivity and ensure consistent messaging. Email templates with merge fields let you quickly send emails that include field data from Salesforce records. You can create your own, or use templates created by others in your organization. Associate a letterhead to your email template to standardize your branding and increase productivity. - **[Email Template Allocations Per Edition](https://help.salesforce.com/s/articleView?id=sales.allocations_templates_general.htm&release=264.0.0&type=5)** See the allocations for email and email templates per edition. - **[Types of Email Templates](https://help.salesforce.com/s/articleView?id=sales.email_templates_three_types.htm&release=264.0.0&type=5)** Different email templates types have different features and advantages. Review the table to determine which email template type works best for you: Salesforce Classic, Lightning Experience, or Email Template Builder (created in Lightning Experience). - **[Select an Email Template When You Compose an Email](https://help.salesforce.com/s/articleView?id=sales.email_use_a_template_to_standardize_email.htm&release=264.0.0&type=5)** When composing an email, use an email template to speed up things and make sure you’re sending the right message. You can use your own email template, or one from your company. - **[Considerations for Using Content from External Sources in Email Templates](https://help.salesforce.com/s/articleView?id=sales.creating_emailtemplates_cut_n_paste.htm&release=264.0.0&type=5)** If you copy and paste content from external sources, such as Microsoft Word or a web page, to an email template, you can get strange formatting results. Review these suggestions to avoid the problem. - **[Email Template Permissions](https://help.salesforce.com/s/articleView?id=sales.email_templates_perms.htm&release=264.0.0&type=5)** Enable email template features and manage permissions and access for administrators and end users. - **[Render HTML Tags in Outlook](https://help.salesforce.com/s/articleView?id=sales.email_templates_html_rendering.htm&release=264.0.0&type=5)** You can use HTML tags in Lightning email templates and in templates created with Email Template Builder. Make sure that the content you add appears correctly in emails viewed in Outlook. - **[Use Merge Fields in Email Templates and Letterheads](https://help.salesforce.com/s/articleView?id=sales.merge_fields_parent.htm&release=264.0.0&type=5)** A merge field is a placeholder in an email template or letterhead. When you send the email, the placeholder is replaced with the Salesforce data from the record or records of the people you are emailing. When using merge fields, it’s a good idea to understand how they work and what to expect in your merged emails. - **[Email Templates in Lightning Experience](https://help.salesforce.com/s/articleView?id=sales.email_templates_lightning_parent.htm&release=264.0.0&type=5)** Use email templates to increase productivity and ensure consistent messaging. Email templates with merge fields let you quickly send emails that include field data from Salesforce records. - **[Email Template Builder](https://help.salesforce.com/s/articleView?id=sales.email_template_builder_parent.htm&release=264.0.0&type=5)** The email template builder is a visual tool for creating rich, engaging email templates. - **[Email Templates in Salesforce Classic](https://help.salesforce.com/s/articleView?id=sales.admin_emailtemplates.htm&release=264.0.0&type=5)** Use email templates to increase productivity and ensure consistent messaging. Email templates with merge fields let you quickly send emails that include field data from Salesforce records. #### See Also - [Send List Email in Lightning Experience](https://help.salesforce.com/s/articleView?id=sales.email_list_email.htm&release=264.0.0&type=5 "List email sends an individual email to each recipient instead of one email to the entire group. Send individual, personalized, emails to recipients on contact and lead lists and members of a campaign. Or, choose individual records on a list or campaign view. Use email templates with merge fields to customize each email. List email is intended to facilitate your business processes, not to replace your email application or handle mass-marketing campaigns.") - [Send Mass Email in Salesforce Classic](https://help.salesforce.com/s/articleView?id=sales.mass_email_parent.htm&release=264.0.0&type=5 "Send individual copies of an email a list of contacts, leads, or person accounts for small-scale sales or support. Mass email sends an individual email to each recipient instead of one email to the entire group. Use templates with merge fields to personalize each copy of the email. Mass email is intended to facilitate your business processes, not to replace your email application or handle mass-marketing campaigns.")