---
schema_version: "1"
id: 028eedcbd6ab3100276b33382a8cf7c16f092647dbdf7de17c9138c89c374f4f
title: Sales Signals Powered by Einstein Generative AI
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/eci_conv_signals.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.eci_conv_signals.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: f57e05c784d9951728fdd2425e94d1cd9e2123386be1593aa0d303e423a0f920
description: Einstein Conversation Insights users can see the topics that matter most to customers. Users can filter topics by category and keyword to see a dashboard of relevant signals and conversations. These conversations are based on products or competitors you identified while setting up ECI. Drill into each topic for more details, so that you and your team can identify any obstacles or opportunities.
products:
  - Sales Cloud
  - Cross Cloud
  - Service Cloud Voice
release: "264"
---
# Sales Signals Powered by Einstein Generative AI

Einstein Conversation Insights users can see the topics that matter most to customers. Users can filter topics by category and keyword to see a dashboard of relevant signals and conversations. These conversations are based on products or competitors you identified while setting up ECI. Drill into each topic for more details, so that you and your team can identify any obstacles or opportunities.

| Available in: Lightning Experience |
| --- |
| Available in **Starter**, **Pro**, **Enterprise**, **Performance**, **Unlimited**, and **Agentforce 1 Sales** Editions with the Einstein for Sales add-on, Data 360, and Einstein Conversation Insights. |

Sales Signals is available to users with the Einstein Sales Signals permission set. Access to Einstein Conversation Insights is not required to see topics, but voice and video record access is required to see topic details.

To bring up Sales Signals, select the **Signals** tab in the Conversation Insights app.

Select a category (Product or Competitor) and a keyword to show a dashboard of relevant conversations about the keyword. Make sure you’ve configured keyword insights from the Call Insights page in Setup to effectively use Sales Signals.

![Sales Signals tab with keyword dropdown showing options](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-sales_productivity-264-0-0-production-enus/b2f6c36a-fa61-4a3c-9752-032ce1818a69/sales_productivity/images/call_coaching/eci_sign_header.png)

Conversations are sorted by topic across different cards, and relevant metrics are shown for each topic. Topics are sorted based on the highest opportunity value by default. Users can also sort by sentiment, total signals, and other criteria.

![Sales Signals main page](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-sales_productivity-264-0-0-production-enus/b2f6c36a-fa61-4a3c-9752-032ce1818a69/sales_productivity/images/call_coaching/eci_sign_whole.png)

See information about topic signals, related opportunity value, and sentiment. Sales Signals users can also see high-level details about topics.

Users can also select topics to get additional details and information. To see more related information, click **View Details** on a topic.

![Sales Signals topic details](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-sales_productivity-264-0-0-production-enus/b2f6c36a-fa61-4a3c-9752-032ce1818a69/sales_productivity/images/call_coaching/eci_sign_details.png)

Admins can refresh conversation data 7 days after the last update.

Turn on the feature from the Einstein for Sales page in Setup. There are minimum data requirements that must be met in order to Sales Signals. This includes having at least 100 instances of a specific keyword mentioned for calls that are made in the last 6 months.

![Sales Signals on the Einstein for Sales Setup page](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-sales_productivity-264-0-0-production-enus/b2f6c36a-fa61-4a3c-9752-032ce1818a69/sales_productivity/images/call_coaching/eci_sign_set_up.png)

Data 360 must be set up prior to using Sales Signals. Connecting Sales Signals starts a Data 360 sync process of transcript and insight data from up to six months back, and ensures this data is captured moving forward. This operation incurs Data 360 usage costs.

Refresh conversation data to run recent ECI data in Data 360 through the Sales Signals pipeline to generate the Signals dashboard.

- **[Considerations for Sales Signals](https://help.salesforce.com/s/articleView?id=sales.eci_sales_signals_considerations.htm&release=264.0.0&type=5)**  
    To use Sales Signals, consider supported functionality, usage, limitations and allowances, limits, and other issues.

#### See Also

- [Turn On Sales Signals](https://help.salesforce.com/s/articleView?id=sales.eci_add_signals.htm&release=264.0.0&type=5 "Enable Sales Signals from the Einstein for Sales page in Setup.")