---
schema_version: "1"
id: de723db3c7cd445dbfe65d2de767723cc1c2cbd1e0779312b4bfcacf66c57461
title: Data Quality
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/data_quality.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.data_quality.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 9e5601751ff16bb395c6e3958a17c925c2fd5b3b1bc1a3f53157074143c129f8
description: Business success depends on accurate, complete data that your sales team knows they can rely on. Use Duplicate Management to reduce and prevent duplicate records. Use Data Integration to incorporate data from third parties into your records. Duplicate Management and Data Integration are included in Salesforce.
products:
  - Sales
  - Sales Enablement
release: "264"
---
# Data Quality

Business success depends on accurate, complete data that your sales team knows they can rely on. Use Duplicate Management to reduce and prevent duplicate records. Use Data Integration to incorporate data from third parties into your records. Duplicate Management and Data Integration are included in Salesforce.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-data_quality-264-0-0-production-enus/abf88105-66d5-422e-983e-0592556338d7/images/icon_note.png)

Note Sales Cloud is now Agentforce Sales. You may see references to Sales Cloud in our application and documentation.

- **[Manage Duplicate Records](https://help.salesforce.com/s/articleView?id=sales.managing_duplicates_overview.htm&release=264.0.0&type=5)**  
    Maintaining clean, accurate data is one of the most important things you can do to get the most out of Salesforce. It builds the trust of your sales team and helps you work toward complying with various data protection and privacy regulations. Salesforce gives you tools for managing duplicates one at a time and across your org, and to track your progress in eliminating duplicates.
- **[Integrate Third-Party Data with Your Records](https://help.salesforce.com/s/articleView?id=sales.ddc_data_integration_overview.htm&release=264.0.0&type=5)**  
    Give your sales team data and connections that they can use to cultivate great relationships with customers and target productive prospects. Lightning Data connects you with firmographic, industry, and region-specific data from third-party providers. You license Lightning Data packages directly from providers, and you use a convenient unified interface to integrate data from all third-party sources into Salesforce.