---
schema_version: "1"
id: 94eca9fdb18be7e0edd47a59e8e7adee40d63f3cb1e44391ce8c6aac327b7500
title: Specify Interaction Examples
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/custom_ai_recommendation_specify_interaction_examples.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.custom_ai_recommendation_specify_interaction_examples.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d36747a7ff0b1061e5bb504e47e5add5dccc0fdd27b4266945567b0fad10422c
description: To get the most out of your Einstein recommendation, provide examples of positive and negative interactions.
products:
  - Sales
  - Sales Enablement
release: "264"
---
# Specify Interaction Examples

To get the most out of your Einstein recommendation, provide examples of positive and negative interactions.

Interactions provide important information for building a recommendation. Positive interactions refer to the outcome you desire. Negative interactions refer to the outcome you don’t want. Einstein Recommendation Builder treats all records as positive interactions by default, but if you have the data available, you can:

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/images/icon_note.png)

Note Use cases sometimes don’t have negative examples. For instance, a service case (Recipient) can be related to a solution (Recommended Items) that resolved a customer issue. But the case doesn’t have relationships to solutions that didn’t work.

- To specify records that Einstein has to treat as positive interactions, add filters.
- Include examples of negative interactions.

1. In the Interactions section, Select **Example Records**.
2. Click **Use filters to specify examples**. Add one or more conditions to define which records are examples of positive interactions between the Recipient and Recommended Items object.
3. To define negative examples, select **Include negative examples**. On the Negative Interactions tab, set up your condition logic to define examples of negative interactions.

![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/images/icon_tip.png)

Tip Carefully define your examples because Einstein uses these records to optimize recommendations. Select the interaction records that represent the desired outcome. For example, if you recommend products to enterprise accounts, focus on opportunities that have a Closed - Won status, or have progressed to a desired stage.

![Recipient Segment Interaction Examples](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/einstein_recommendation_recipient_segment_interaction_examples.png)