---
schema_version: "1"
id: 614edfa492218dd8350b8cb7dfb8a42fb98c6a2f48aff32be116fe8810413961
title: Set Up Einstein Recommendation Builder
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/custom_ai_recommendation_builder_setup.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.custom_ai_recommendation_builder_setup.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 1dca121881b98edabc50f59369bd62f9b68505a32717bcd11a8fa5989f867009
description: Turn on Einstein Recommendation Builder to build and deliver personalized recommendations. Or turn it off if you don’t want to build or make recommendations right now.
products:
  - Sales
  - Sales Enablement
release: "264"
---
# Set Up Einstein Recommendation Builder

Turn on Einstein Recommendation Builder to build and deliver personalized recommendations. Or turn it off if you don’t want to build or make recommendations right now.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>, <strong>Performance</strong>, and <strong>Unlimited</strong> Editions</td></tr></tbody></table>

1. From Setup, enter Einstein Recommendation Builder in the Quick Find box, and select **Einstein Recommendation Builder.**
2. If you’re using Einstein Recommendation Builder for the first time, click **Get Started** on the Setup page. If needed, first review and agree to terms.
3. Toggle the status to turn it on or off. If you turn it off, also click **Turn Off** to confirm. This action disables any existing recommendations. You can enable them again when you turn Einstein Recommendation Builder on again.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/images/icon_note.png)
    
    Note You can’t turn off Einstein Recommendation Builder if a recommendation is deployed to a Next Best Action strategy. To turn it off, first remove the Einstein Load node from all Next Best Action strategies.

![Turn Einstein Recommendation Builder on or off](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/einstein_recommendation_builder_on_off.png)