---
schema_version: "1"
id: 546e17301734abc8dbc620db72ea697532b7c5bf03beb3592c703401538c7965
title: Einstein Prediction Builder
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/custom_ai_prediction_builder_lm.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.custom_ai_prediction_builder_lm.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 3d9daa46144328580bc7d8ed79a2c045cda02eae6aca58c81e8651dee17dbd13
description: Use the power of AI to predict what happens next in your business. The Einstein Prediction Builder learning map provides curated resources to help you explore different aspects of building a prediction from exploration to troubleshooting.
products:
  - Sales
  - Sales Enablement
release: "264"
---
# Einstein Prediction Builder

Use the power of AI to predict what happens next in your business. The Einstein Prediction Builder learning map provides curated resources to help you explore different aspects of building a prediction from exploration to troubleshooting.

![Einstein Prediction Builder banner](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/einstein_prediction_main-banner-lm-einstein-prediction-builder.png)

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:33.33333333333333%">
        <col style="width:33.33333333333333%">
        <col style="width:33.33333333333333%">
      </colgroup>
      <tbody>
        <tr class="">
          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/einstein_builder_lm_get_started.png" alt="Discover Einstein Prediction Builder"></span>
            </p>
            <p>
              <strong>Discover Einstein Prediction Builder</strong>
            </p>
            <p class="doc_video">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_video.png" alt="Help icon"></span>
              <a class="doc_video_link" href="https://www.salesforce.com/video/3596227/" target="_blank">
                <span class="doc_video_title">Explore Custom
                  Predictions</span>
              </a>
            </p>
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_help.png" alt="Help icon"></span>
              <a href="https://www.salesforce.com/products/platform/solutions/ai-services/" target="_blank">The Power of
                AI</a>
            </p>
            <p>
              <a name="custom_ai_prediction_builder_lm__image_ph5_jy3_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_ph5_jy3_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_help.png" alt="Help icon"></span>
              <a href="https://admin.salesforce.com/blog/2020/einstein-prediction-builder-how-to-turn-your-idea-into-a-prediction" target="_blank">Turn Your Idea into a
                Prediction</a>
            </p>
            <p>
              <a name="custom_ai_prediction_builder_lm__image_ulp_py3_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_ulp_py3_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_help.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=sales.custom_ai_prediction_builder_filters.htm&amp;release=264.0.0&amp;type=5" title="When using Einstein Prediction Builder, it’s helpful to understand some terms we use for sets of data.">Prediction Data Terminology</a>
            </p>
            <p>
              <a name="custom_ai_prediction_builder_lm__image_hmc_qy3_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_hmc_qy3_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_help.png" alt="Help icon"></span>
              <a href="https://www.salesforce.org/highered/ai-for-good/recipe-book-einstein-prediction-builder-download/" target="_blank">Einstein Prediction Builder Recipe Book</a>
            </p>
            <p style="margin-bottom:0;">
              <a name="custom_ai_prediction_builder_lm__image_dhj_ry3_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_dhj_ry3_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_help.png" alt="Help icon"></span>
              <a href="https://admin.salesforce.com/einstein" target="_blank">Salesforce Einstein for Admins</a>
            </p>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <a name="custom_ai_prediction_builder_lm__image_ntn_gwg_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_ntn_gwg_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/einstein_builder_lm_explore.png" alt="Explore Use Cases"></span>
            </p>
            <p>
              <strong>Explore Use Cases</strong>
            </p>
            <p>
              <a name="custom_ai_prediction_builder_lm__image_hy5_ry3_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_hy5_ry3_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_help.png" alt="Help icon"></span>
              <a href="https://medium.com/salesforce-einstein-platform/how-to-use-einstein-prediction-builder-for-opportunity-scoring-a2c8e8921d0a" target="_blank">Use Case: Predict Opportunity
                Scoring</a>
            </p>
            <p>
              <a name="custom_ai_prediction_builder_lm__image_pf1_sy3_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_pf1_sy3_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_help.png" alt="Help icon"></span>
              <a href="https://medium.com/salesforce-einstein-platform/how-to-use-einstein-prediction-builder-to-predict-opportunity-amounts-1d19d89b2c58" target="_blank">Use Case: Predict Opportunity
                Amounts </a>
            </p>
            <p>
              <a name="custom_ai_prediction_builder_lm__image_cth_sy3_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_cth_sy3_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_help.png" alt="Help icon"></span>
              <a href="https://medium.com/salesforce-einstein-platform/einstein-prediction-builder-predict-medical-appointment-no-shows-709c1f8c5498" target="_blank">Use Case: Predict Medical No
                Shows</a>
            </p>
            <p style="margin-bottom:0;">
              <a name="custom_ai_prediction_builder_lm__image_ijn_sy3_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_ijn_sy3_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_help.png" alt="Help icon"></span>
              <a href="https://www.salesforce.com/blog/artificial-intelligence-cash-flow-prediction/" target="_blank">Customer Story: Internet
                Creations</a>
            </p>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/einstein_builder_lm_experts.png" alt="Learn From the Experts"></span>
            </p>
            <p>
              <strong>Learn From
                The Experts</strong>
            </p>
            <p>
              <a name="custom_ai_prediction_builder_lm__image_mdn_wy3_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_mdn_wy3_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_help.png" alt="Help icon"></span>
              <a href="https://medium.com/salesforce-einstein-platform/an-introduction-to-machine-learning-9f5bfc146942" target="_blank">An Intro to Machine
                Learning</a>
            </p>
            <p>
              <a name="custom_ai_prediction_builder_lm__image_f25_wy3_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_f25_wy3_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_help.png" alt="Help icon"></span>
              <a href="https://admin.salesforce.com/blog/2020/create-your-first-ai-powered-prediction-with-einstein-prediction-builder" target="_blank">Build Your AI-Powered
                Prediction</a>
            </p>
            <p>
              <a name="custom_ai_prediction_builder_lm__image_gvz_wy3_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_gvz_wy3_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_help.png" alt="Help icon"></span>
              <a href="https://admin.salesforce.com/blog/2020/einstein-prediction-builder-the-journey-of-your-data" target="_blank">The Journey of Your
                Data</a>
            </p>
            <p>
              <a name="custom_ai_prediction_builder_lm__image_gbj_xy3_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_gbj_xy3_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_help.png" alt="Help icon"></span>
              <a href="https://admin.salesforce.com/blog/2020/einstein-prediction-builder-thinking-through-predictions-with-bias-in-mind" target="_blank">Keep Bias In
                Mind</a>
            </p>
            <p style="margin-bottom:0;">
              <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_trailhead.png" alt="Trailhead icon"></span>
              <a href="https://trailhead.salesforce.com/en/content/learn/modules/customer-service-incident-management-quick-look" target="_blank">Einstein
                Trailblazer Community</a>
            </p>
          </td>

        </tr>
        <tr class="">
          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <a name="custom_ai_prediction_builder_lm__image_hg3_mjr_k5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_hg3_mjr_k5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/einstein_builder_lm_plan.png" alt="Plan Your Prediction"></span>
            </p>
            <p>
              <strong>Plan Your Prediction </strong>
            </p>
            <p>
              <a name="custom_ai_prediction_builder_lm__image_esy_hz3_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_esy_hz3_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_help.png" alt="Help icon"></span>
              <a href="https://www.salesforce.com/form/conf/prediction-builder-guide/?d=cta-header-3&amp;conf-redirect=true" target="_blank">Step-by-Step Guide to Success</a>
            </p>
            <p>
              <a name="custom_ai_prediction_builder_lm__image_gkk_gz3_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_gkk_gz3_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_help.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=sales.custom_ai_prediction_builder_plan.htm&amp;release=264.0.0&amp;type=5" title="Before you start building a prediction, think about what you want to predict and how it translates to Salesforce objects and fields. You must also create a custom field to get your data in a format that Einstein can predict.">Plan Your Prediction</a>
            </p>
            <p class="doc_video">
              <a name="custom_ai_prediction_builder_lm__image_ucl_jz3_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_ucl_jz3_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_video.png" alt="Help icon"></span>
              <a class="doc_video_link" href="https://www.salesforce.com/video/3594328/" target="_blank">
                <span class="doc_video_title">Walkthrough on
                  Building</span>
              </a>
            </p>
            <p style="margin-bottom:0;" class="doc_video">
              <a name="custom_ai_prediction_builder_lm__image_lcr_jz3_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_lcr_jz3_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_video.png" alt="Help icon"></span>
              <a class="doc_video_link" href="https://www.salesforce.com/video/3610568/" target="_blank">
                <span class="doc_video_title">Build and Test AI Models for
                  Trust</span>
              </a>
            </p>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <a name="custom_ai_prediction_builder_lm__image_esl_wkr_k5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_esl_wkr_k5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/einstein_builder_lm_try.png" alt="Try Einstein Prediction Builder"></span>
            </p>
            <p>
              <strong>Try Einstein Prediction Builder</strong>
            </p>
            <p>
              <a name="custom_ai_prediction_builder_lm__image_jwn_dz3_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_jwn_dz3_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_help.png" alt="Help icon"></span>
              <a href="https://admin.salesforce.com/blog/2020/freemium-einstein-features-included-with-your-salesforce-edition" target="_blank">Try With Freemium</a>
            </p>
            <p>
              <a name="custom_ai_prediction_builder_lm__image_glb_dz3_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_glb_dz3_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_help.png" alt="Help icon"></span>
              <a href="https://www.salesforce.com/content/dam/web/en_us/www/documents/datasheets/einstein-cheatsheet.pdf" target="_blank">Pricing and Readiness
                Guide</a>
            </p>
            <p>
              <a name="custom_ai_prediction_builder_lm__image_kn5_dz3_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_kn5_dz3_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_help.png" alt="Help icon"></span>
              <a href="https://www.salesforce.com/content/dam/web/en_us/www/documents/e-books/analytics/sfdc-predictions.pdf" target="_blank">Get Closer to Your
                Customers</a>
            </p>
            <p>
              <a name="custom_ai_prediction_builder_lm__image_nfx_2z3_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_nfx_2z3_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_trailhead.png" alt="Trailhead icon"></span>
              <a href="https://trailhead.salesforce.com/content/learn/projects/prediction_builder" target="_blank">Quick Start: Einstein Prediction Builder</a>
            </p>
            <p>
              <a name="custom_ai_prediction_builder_lm__image_blc_fz3_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_blc_fz3_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_trailhead.png" alt="Trailhead icon"></span>
              <a href="https://trailhead.salesforce.com/content/learn/modules/filter-based-predictions-with-einstein-prediction-builder" target="_blank">Build Filter-Based Predictions</a>
            </p>
            <p style="margin-bottom:0;">
              <a name="custom_ai_prediction_builder_lm__image_t2n_fz3_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_t2n_fz3_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_trailhead.png" alt="Trailhead icon"></span>
              <a href="https://trailhead.salesforce.com/content/learn/projects/put-predictions-into-action-with-next-best-action" target="_blank">Put Predictions Into Action</a>
            </p>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <a name="custom_ai_prediction_builder_lm__image_rkc_cmr_k5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_rkc_cmr_k5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/einstein_builder_lm_setup.png" alt="Manage Access and Setup"></span>
            </p>
            <p>
              <strong>Manage Access and Setup</strong>
            </p>
            <p>
              <a name="custom_ai_prediction_builder_lm__image_cjx_bz3_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_cjx_bz3_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_help.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=sales.custom_ai_prediction_builder_considerations.htm&amp;release=264.0.0&amp;type=5" title="Before you start building predictions, here are a few things to keep in mind.">Considerations for Setup</a>
            </p>
            <p>
              <a name="custom_ai_prediction_builder_lm__image_eqc_cz3_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_eqc_cz3_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_help.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=sales.custom_ai_prediction_builder.htm&amp;release=264.0.0&amp;type=5" title="Einstein Prediction Builder is custom AI for admins. Out-of-the-box Einstein apps don’t fit your use case, but what if you don’t write code? No problem. Point. Click. Predict!">Editions and User Permissions</a>
            </p>
            <p style="margin-bottom:0;">
              <a name="custom_ai_prediction_builder_lm__image_aq3_cz3_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_aq3_cz3_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_help.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=sales.custom_ai_prediction_builder_enable.htm&amp;release=264.0.0&amp;type=5" title="After you build a prediction and review its scorecard, you can decide whether to enable it. Your Einstein Prediction Builder license gives you a certain number of total and enabled predictions. Disabling predictions frees up space and saves prediction settings for later use.">Enable Einstein
                Prediction Builder</a>
            </p>
          </td>

        </tr>
        <tr class="">
          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <a name="custom_ai_prediction_builder_lm__image_gjy_nf4_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_gjy_nf4_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/einstein_builder_lm_build.png" alt="Build and Package Predictions"></span>
            </p>
            <p>
              <strong>Build and Package Predictions
              </strong>
            </p>
            <p class="doc_video">
              <a name="custom_ai_prediction_builder_lm__image_hjy_nf4_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_hjy_nf4_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_video.png" alt="Help icon"></span>
              <a class="doc_video_link" href="https://www.salesforce.com/video/3596227/" target="_blank">
                <span class="doc_video_title">Predictions for Every
                  Business</span>
              </a>
            </p>
            <p>
              <a name="custom_ai_prediction_builder_lm__image_i2f_dl4_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_i2f_dl4_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_help.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=sales.custom_ai_prediction_builder_create_guided_setup.htm&amp;release=264.0.0&amp;type=5" title="With Einstein Prediction Builder, make custom predictions about what happens next in your business without writing any code. After you decide what you want to predict, the field you want to predict values for, and what object contains that field, you’re ready to build.">Build Your Prediction</a>
            </p>
            <p>
              <a name="custom_ai_prediction_builder_lm__image_jjy_nf4_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_jjy_nf4_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_help.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=sales.custom_ai_prediction_builder_managed_packages.htm&amp;release=264.0.0&amp;type=5" title="Build predictions using Einstein Prediction Builder, and bundle them using in a managed package. You can the install and use your predictions in multiple orgs. A managed package makes your custom predictions portable across orgs, and you can bundle with other predictions.">Package a Prediction</a>
            </p>
            <p style="margin-bottom:0;">
              <a name="custom_ai_prediction_builder_lm__image_kjy_nf4_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_kjy_nf4_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_help.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=sales.custom_ai_prediction_builder_business_workflow.htm&amp;release=264.0.0&amp;type=5" title="After you build and enable an AI prediction, here's how you can use it in Salesforce.">Use Predictions In Your
                Workflow</a>
            </p>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <a name="custom_ai_prediction_builder_lm__image_m54_5f4_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_m54_5f4_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/einstein_builder_lm_maintain.png" alt="Improve Prediction Quality"></span>
            </p>
            <p>
              <strong>Improve Prediction Quality
              </strong>
            </p>
            <p>
              <a name="custom_ai_prediction_builder_lm__image_n54_5f4_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_n54_5f4_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_help.png" alt="Help icon"></span>
              <a href="https://admin.salesforce.com/blog/2020/einstein-prediction-builder-understanding-your-scorecard-metrics-and-prediction-quality" target="_blank">Understand a Prediction's Scorecard</a>
            </p>
            <p>
              <a name="custom_ai_prediction_builder_lm__image_o54_5f4_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_o54_5f4_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_help.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=sales.custom_ai_prediction_builder_scorecard.htm&amp;release=264.0.0&amp;type=5" title="After your prediction is finished building, review its results in the Einstein Prediction Builder scorecard. Check out big-picture metrics, like prediction quality and top predictors. Drill in on details, such as impact, correlation, and weight of each predictor.">Review Scorecard</a>
            </p>
            <p>
              <a name="custom_ai_prediction_builder_lm__image_p54_5f4_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_p54_5f4_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_help.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=sales.custom_ai_prediction_builder_results_records.htm&amp;release=264.0.0&amp;type=5" title="Einstein Prediction Builder answers questions about the future of your business. How much is the deal likely to be worth? Which customers are likely to renew their subscription? You get answers in the form of scores on records and insights.">View Results on Records</a>
            </p>
            <p>
              <a name="custom_ai_prediction_builder_lm__image_q54_5f4_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_q54_5f4_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_help.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=sales.custom_ai_prediction_builder_edit.htm&amp;release=264.0.0&amp;type=5" title="Einstein Prediction Builder lets you clone an existing prediction to create one with different settings. If you want to change only a few settings, editing is the simpler choice. When you no longer need a prediction, delete it.">Clone, Edit, or Delete a Prediction</a>
            </p>
            <p style="margin-bottom:0;">
              <a name="custom_ai_prediction_builder_lm__image_s54_5f4_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_s54_5f4_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_help.png" alt="Help icon"></span>
              <a href="https://medium.com/salesforce-einstein-platform/einstein-prediction-builder-a-model-thats-too-good-to-be-true-f1754e5ca48e" target="_blank">Label Leakage</a>
            </p>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <a name="custom_ai_prediction_builder_lm__image_kwg_wf4_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_kwg_wf4_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/einstein_builder_lm_monitor.png" alt="Monitor and Troublshoot"></span>
            </p>
            <p>
              <strong>Monitor and Troubleshoot</strong>
            </p>
            <p>
              <a name="custom_ai_prediction_builder_lm__image_lwg_wf4_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_lwg_wf4_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_help.png" alt="Help icon"></span>
              <a href="https://admin.salesforce.com/blog/2020/einstein-prediction-builder-how-do-i-know-if-my-prediction-is-working" target="_blank">Check if the Prediction Works</a>
            </p>
            <p>
              <a name="custom_ai_prediction_builder_lm__image_mwg_wf4_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_mwg_wf4_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_help.png" alt="Help icon"></span>
              <a href="https://help.salesforce.com/s/articleView?id=sales.custom_ai_prediction_builder_troubleshooting.htm&amp;release=264.0.0&amp;type=5" title="What if Einstein Prediction Builder gives you no prediction results, or a low-quality prediction? Here are some things to look at.">Troubleshoot Your Prediction</a>
            </p>
            <p>
              <a name="custom_ai_prediction_builder_lm__image_nwg_wf4_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_nwg_wf4_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_help.png" alt="Help icon"></span>
              <a href="https://medium.com/salesforce-einstein-platform/complication-with-dates-v2-2d93bc52edec" target="_blank">Complication With Dates</a>
            </p>
            <p>
              <a name="custom_ai_prediction_builder_lm__image_owg_wf4_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_owg_wf4_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_help.png" alt="Help icon"></span>
              <a href="https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3u00000PGFyPEAX" target="_blank">Quantify Model Value and Accuracy</a>
            </p>
            <p style="margin-bottom:0;">
              <a name="custom_ai_prediction_builder_lm__image_pwg_wf4_m5b"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="custom_ai_prediction_builder_lm__image_pwg_wf4_m5b" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/custom_ai/images/landing_trailhead.png" alt="Trailhead icon"></span>
              <a href="https://trailhead.salesforce.com/trailblazer-community/groups/0F93A0000009UOMSA2?tab=discussion&amp;sort=LAST_MODIFIED_DATE_DESC" target="_blank">Einstein Trailblazer Community</a>
            </p>
          </td>

        </tr>
      </tbody>
    </table>

- **[Einstein Prediction Builder Editions and Permissions](https://help.salesforce.com/s/articleView?id=sales.custom_ai_prediction_builder.htm&release=264.0.0&type=5)**  
    Einstein Prediction Builder is custom AI for admins. Out-of-the-box Einstein apps don’t fit your use case, but what if you don’t write code? No problem. Point. Click. Predict!
- **[Considerations for Setting Up Einstein Prediction Builder](https://help.salesforce.com/s/articleView?id=sales.custom_ai_prediction_builder_considerations.htm&release=264.0.0&type=5)**  
    Before you start building predictions, here are a few things to keep in mind.
- **[Upgrade to the Paid Version of Einstein Prediction Builder](https://help.salesforce.com/s/articleView?id=sales.custom_ai_prediction_builder_upgrade.htm&release=264.0.0&type=5)**  
    If you use the Try Einstein version of Einstein Prediction Builder, you can upgrade to a paid license. Upgrading gets you the full set of features to predict what happens next in your business.
- **[Set Up Einstein Prediction Builder](https://help.salesforce.com/s/articleView?id=sales.custom_ai_prediction_builder_setup.htm&release=264.0.0&type=5)**  
    Turn on Einstein Prediction Builder to predict what happens next in your business. Or turn it off if you don’t want to build predictions right now.
- **[Prediction Data Terminology](https://help.salesforce.com/s/articleView?id=sales.custom_ai_prediction_builder_filters.htm&release=264.0.0&type=5)**  
    When using Einstein Prediction Builder, it’s helpful to understand some terms we use for sets of data.
- **[Plan Your Prediction](https://help.salesforce.com/s/articleView?id=sales.custom_ai_prediction_builder_plan.htm&release=264.0.0&type=5)**  
    Before you start building a prediction, think about what you want to predict and how it translates to Salesforce objects and fields. You must also create a custom field to get your data in a format that Einstein can predict.
- **[Build Your Prediction](https://help.salesforce.com/s/articleView?id=sales.custom_ai_prediction_builder_create_guided_setup.htm&release=264.0.0&type=5)**  
    With Einstein Prediction Builder, make custom predictions about what happens next in your business without writing any code. After you decide what you want to predict, the field you want to predict values for, and what object contains that field, you’re ready to build.
- **[Review Your Prediction’s Scorecard](https://help.salesforce.com/s/articleView?id=sales.custom_ai_prediction_builder_scorecard.htm&release=264.0.0&type=5)**  
    After your prediction is finished building, review its results in the Einstein Prediction Builder scorecard. Check out big-picture metrics, like prediction quality and top predictors. Drill in on details, such as impact, correlation, and weight of each predictor.
- **[Enable or Disable a Prediction](https://help.salesforce.com/s/articleView?id=sales.custom_ai_prediction_builder_enable.htm&release=264.0.0&type=5)**  
    After you build a prediction and review its scorecard, you can decide whether to enable it. Your Einstein Prediction Builder license gives you a certain number of total and enabled predictions. Disabling predictions frees up space and saves prediction settings for later use.
- **[Clone, Edit, or Delete a Prediction](https://help.salesforce.com/s/articleView?id=sales.custom_ai_prediction_builder_edit.htm&release=264.0.0&type=5)**  
    Einstein Prediction Builder lets you clone an existing prediction to create one with different settings. If you want to change only a few settings, editing is the simpler choice. When you no longer need a prediction, delete it.
- **[Troubleshoot Your Prediction](https://help.salesforce.com/s/articleView?id=sales.custom_ai_prediction_builder_troubleshooting.htm&release=264.0.0&type=5)**  
    What if Einstein Prediction Builder gives you no prediction results, or a low-quality prediction? Here are some things to look at.
- **[Prediction Results on Records](https://help.salesforce.com/s/articleView?id=sales.custom_ai_prediction_builder_results_records.htm&release=264.0.0&type=5)**  
    Einstein Prediction Builder answers questions about the future of your business. How much is the deal likely to be worth? Which customers are likely to renew their subscription? You get answers in the form of scores on records and insights.
- **[Build a Managed Package Prediction](https://help.salesforce.com/s/articleView?id=sales.custom_ai_prediction_builder_managed_packages.htm&release=264.0.0&type=5)**  
    Build predictions using Einstein Prediction Builder, and bundle them using in a managed package. You can the install and use your predictions in multiple orgs. A managed package makes your custom predictions portable across orgs, and you can bundle with other predictions.
- **[Use Predictions in Your Workflow](https://help.salesforce.com/s/articleView?id=sales.custom_ai_prediction_builder_business_workflow.htm&release=264.0.0&type=5)**  
    After you build and enable an AI prediction, here's how you can use it in Salesforce.