---
schema_version: "1"
id: edd3bb9a84f6bc939e4aadea5f4e895b9dcc65f5098b6e84e39c0137666c495c
title: Add Intelligence to Your Apps
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/custom_ai_home.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.custom_ai_home.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 4152370d612489cc0f339c5f80d309ac8c366714a8aefd8685417e1c4e60a4d0
description: You don’t need to be a developer to create the right AI solution for your business. With Salesforce Einstein custom AI tools, predicting what happens next in your business is within your reach.
products:
  - Sales
  - Sales Enablement
release: "264"
---
# Add Intelligence to Your Apps

You don’t need to be a developer to create the right AI solution for your business. With Salesforce Einstein custom AI tools, predicting what happens next in your business is within your reach.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-custom_ai-264-0-0-production-enus/40dfbcd7-3bfe-4d20-9d53-164eb414358b/images/icon_note.png)

Note Sales Cloud is now Agentforce Sales. You may see references to Sales Cloud in our application and documentation.

- **[Einstein Prediction Builder](https://help.salesforce.com/s/articleView?id=sales.custom_ai_prediction_builder_lm.htm&release=264.0.0&type=5)**  
    Use the power of AI to predict what happens next in your business. The Einstein Prediction Builder learning map provides curated resources to help you explore different aspects of building a prediction from exploration to troubleshooting.
- **[Einstein Recommendation Builder](https://help.salesforce.com/s/articleView?id=sales.custom_ai_recommendation_builder.htm&release=264.0.0&type=5)**  
    Einstein Recommendation Builder delivers personalized recommendations to customers. Unlike rules-based recommendations, Einstein-powered AI enables you to recommend anything to anyone. For example, candidates to jobs, products to customers, or parts to work orders.