---
schema_version: "1"
id: 67c132ae9787821b6f0c7912661a8b04be87a2f58b70bed716ed7c44f6f1e60d
title: Retain Recently Updated Data Privacy Records for Merged Leads and Contacts
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/contacts_merge_retain_recent_privacy_record.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.contacts_merge_retain_recent_privacy_record.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 0b22bbf1aa79bea2c38942ea72fd9b05778acfa369ee0addca621dbd43d65dc1
description: Associate the most recently updated data privacy record whenever you merge duplicate leads and contacts.
products:
  - Sales Cloud
release: "264"
---
# Retain Recently Updated Data Privacy Records for Merged Leads and Contacts

Associate the most recently updated data privacy record whenever you merge duplicate leads and contacts.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small "><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Salesforce Classic</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Professional</strong>, <strong>Enterprise</strong>, <strong>Performance</strong>, <strong>Unlimited</strong>, and <strong>Developer</strong> Editions</td></tr></tbody></table>

1. From Setup, enter Individual Settings in the Quick Find box, and then select **Individual Settings**.
2. Select **Retain the most recently modified data privacy record**.