---
schema_version: "1"
id: 93a34bbe5d0ccc9ba5aa531eaf31d744c0786e8d2e0b250dd02712b639b60602
title: How Automatic Contact Enhancements Works with the Buyer Relationship Map
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/contacts_buyer_rel_map.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.contacts_buyer_rel_map.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: f82e315dd9844c759b84e9ad5ff2249fc848f280abca0d7605990294ebacbfcc
description: Automatic Contact Enhancements helps keep buyer relationship maps up-to-date so that you always have the most robust contact information without any manual data entry. Automatic Contact Enhancements uses generative AI to identify buyer attributes, department group, and seniority level from a user’s email activity. These values are then added to the contact and shown in the buyer relationship map.
products:
  - Sales Cloud
  - Cross Cloud
  - Service Cloud Voice
release: "264"
---
# How Automatic Contact Enhancements Works with the Buyer Relationship Map

Automatic Contact Enhancements helps keep buyer relationship maps up-to-date so that you always have the most robust contact information without any manual data entry. Automatic Contact Enhancements uses generative AI to identify buyer attributes, department group, and seniority level from a user’s email activity. These values are then added to the contact and shown in the buyer relationship map.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Professional</strong>, <strong>Enterprise</strong>, <strong>Performance</strong>, <strong>Unlimited</strong> and <strong>Developer</strong> Editions with Sales, and <strong>Agentforce 1 Sales Edition</strong></td></tr></tbody></table>

To appear on a buyer relationship map, a contact must have a seniority level and a department group.

![Buyer relationship map with Seniority Level, Department Group, and Buyer Attributes highlighted on contacts](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-sales_productivity-264-0-0-production-enus/b2f6c36a-fa61-4a3c-9752-032ce1818a69/sales_productivity/images/sales_relationship_selling/contacts_buyer_rel_map_contacts.png)

#### See Also

- [Einstein Generative AI](https://help.salesforce.com/s/articleView?id=ai.generative_ai_about.htm&type=5&language=en_US)
- [Automatic Contact Enhancements](https://help.salesforce.com/s/articleView?id=sales.automatic_contact_enhancements.htm&release=264.0.0&type=5 "Let generative AI identify your contacts’ buying behavior and company information automatically from your email interactions. Build content-rich profiles for all your contacts to draw accurate buyer relationship maps so that you can close deals.")
- [Buyer Relationship Map](https://help.salesforce.com/s/articleView?id=sales.buyer_relationship_map.htm&release=264.0.0&type=5 "Buyer Relationship Maps helps sellers visualize contacts across company levels and manage complex B2B stakeholder relationships within Accounts and Opportunities. Discover key stakeholders, deal champions, and potential risks. After you turn on Buyer Relationship Map, the Seniority Level, Department Group, and Buyer Attributes fields are available to add to your contacts.")
- [Einstein Activity Capture](https://help.salesforce.com/s/articleView?id=sales.einstein_sales_aac.htm&type=5&language=en_US)