---
schema_version: "1"
id: 2db1911358ff1bc6b6c49b828043c1be2efadb2df914c0ae86ecddf7d9fa6184
title: Connect Account Engagement and Salesforce Campaigns
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/campaigns_pardot_alignment_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.campaigns_pardot_alignment_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: edfb6ae7243db3535c4ef17d841a081e06e91d0a23cb8100440da19be9cdcb3f
description: If you’re new to Salesforce and Account Engagement, the Connected Campaigns feature is already partially enabled. Connect campaigns to save time, reduce clutter, and access valuable cross-product features. For example, work with Campaign Influence attribution models, Engagement History, and Einstein Campaign Insights for a complete view of your business. Plus, you can work with prospects and engagement data without leaving Salesforce.
products:
  - Sales Cloud
release: "264"
---
# Connect Account Engagement and Salesforce Campaigns

If you’re new to Salesforce and Account Engagement, the Connected Campaigns feature is already partially enabled. Connect campaigns to save time, reduce clutter, and access valuable cross-product features. For example, work with Campaign Influence attribution models, Engagement History, and Einstein Campaign Insights for a complete view of your business. Plus, you can work with prospects and engagement data without leaving Salesforce.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Salesforce Classic and Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: All Account Engagement Editions with Salesforce <strong>Essentials</strong>, <strong>Professional</strong>, <strong>Enterprise</strong>, <strong>Performance</strong>, <strong>Unlimited</strong>, and <strong>Developer</strong> Editions</td></tr></tbody></table>

To streamline the way that you provide multifaceted campaign data to sales and marketing teams, connect your Salesforce and Account Engagement campaigns. As a prospect interacts with the marketing assets on a Account Engagement campaign, metrics are pushed to its equivalent Salesforce record. From there, marketers can track influence, and sales users can clearly see the prospect’s journey to becoming an opportunity.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-sales_core-264-0-0-production-enus/3c339c40-ca6c-49ba-9c6e-684be7a55f80/images/icon_note.png)

Note If you purchased Account Engagement after March 22, 2019, Connected Campaigns is partially enabled by default. You can create campaigns in Salesforce only and have access to Engagement History features.

Play a Demo: ![play button icon](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-sales_core-264-0-0-production-enus/3c339c40-ca6c-49ba-9c6e-684be7a55f80/resources-global/_corporate/images/play_btn.png) [Enable Connected Campaigns (English Only)](https://sfdc.co/EnableCC-Help)[](https://sfdc.co/EnableCC-Help)

[![Video screen shows Enable Connected Campaigns for Pardot.](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-sales_core-264-0-0-production-enus/3c339c40-ca6c-49ba-9c6e-684be7a55f80/sales_core/images/campaigns/campaigns_pardot_alignment_video_thumbnail.png)](https://sfdc.co/EnableCC-Help)

[](https://sfdc.co/EnableCC-Help)

- **[Get Started with Connected Campaigns](https://help.salesforce.com/s/articleView?id=sales.campaigns_pardot_alignment_new.htm&release=264.0.0&type=5)**  
    If you purchased Account Engagement after March 22, 2019, Connected Campaigns is partially enabled by default. To configure campaigns to work best for your business, complete a few tasks.
- **[Considerations for Connecting Campaigns](https://help.salesforce.com/s/articleView?id=sales.campaigns_pardot_alignment_considerations.htm&release=264.0.0&type=5)**  
    If you’re setting up Connected Campaigns in a business unit with existing campaigns, keep these considerations in mind.
- **[Migrate to Connected Campaigns](https://help.salesforce.com/s/articleView?id=sales.campaigns_pardot_alignment_migrate.htm&release=264.0.0&type=5)**  
    Use Salesforce campaigns to align with revenue teams and get access to Salesforce reporting and other platform functionality. To activate these benefits, users who have Account Engagement campaigns must enable Connected Campaigns and map their records.
- **[Campaign Member Sync](https://help.salesforce.com/s/articleView?id=sales.campaigns_pardot_campaign_member_sync_parent.htm&release=264.0.0&type=5)**  
    As you connect your campaigns, decide whether to sync prospects into those campaigns. When you turn on Member Sync for connected campaigns, prospects appear in Salesforce as campaign members.

#### See Also

- [Show Engagement History on Records](https://help.salesforce.com/s/articleView?id=mktg.campaigns_engagement_history_parent.htm&type=5&language=en_US)
- [Connect Multiple Campaigns at Once](https://help.salesforce.com/s/articleView?id=sales.campaigns_bulk_map_pardot_sfdc_excel.htm&release=264.0.0&type=5 "The easiest way to audit and organize your campaigns in bulk is to download our mapping workbook. It contains your campaign names and IDs in three worksheets. Copy and paste values from the workbook tabs to align the campaigns in the Connect tab. Then, upload the completed file.")