---
schema_version: "1"
id: 414b86f132d5aef4189585337ff5c023d069b7849c64660544ea2693c9255663
title: Enable Connected Campaigns
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/campaigns_pardot_alignment_enable.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.campaigns_pardot_alignment_enable.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 62916666acc847e9ff408d48f122b6b02fe925fc67c13fbc2a5ee9151a6fa4bb
description: When you enable Connected Campaigns, decide which record types you want to connect and create.
products:
  - Sales Cloud
release: "264"
---
# Enable Connected Campaigns

When you enable Connected Campaigns, decide which record types you want to connect and create.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Salesforce Classic and Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: All Account Engagement Editions with Salesforce <strong>Essentials</strong>, <strong>Professional</strong>, <strong>Enterprise</strong>, <strong>Performance</strong>, <strong>Unlimited</strong>, and <strong>Developer</strong> Editions</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
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        <thead class="slds-text-title_caps ">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d64544e79">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d64544e79 ">To connect campaigns:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d64544e79 ">Account Engagement Administrator role</td>

          </tr>
        </tbody>
      </table>

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-sales_core-264-0-0-production-enus/3c339c40-ca6c-49ba-9c6e-684be7a55f80/images/icon_note.png)

Note Pardot is now known as Marketing Cloud Account Engagement. We wish we could snap our fingers to update the name everywhere, but you can expect to see the previous name in a few places until we replace it, including in the app itself.

Before you enable the feature or begin connecting campaigns, we recommend that you outline how your campaigns relate to each other. Consider the following tasks. For best results, make sure that every campaign you want to use has a counterpart.

- Identify the Account Engagement campaigns that you want to keep. Do their equivalent Salesforce campaigns exist?
- Identify the Salesforce campaigns that you want to keep. Do their equivalent Account Engagement campaigns exist?
- Identify which Account Engagement campaigns, if any, must stay in Account Engagement only.
- Create record types or assignments to organize your campaigns.

When the preparation is complete, head over to Account Engagement Settings and get started with Connected Campaigns.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-sales_core-264-0-0-production-enus/3c339c40-ca6c-49ba-9c6e-684be7a55f80/images/icon_note.png)

Note

- The B2BMA Integration user doesn’t need the Account Engagement Marketing User role to enable and work with Connected Campaigns.
- Make sure that you create counterpart campaigns in Salesforce for Account Engagement default and required campaigns, including Website Tracking and Salesforce Sync. If you aren’t using the Email Plug-in campaign, delete it before you connect.
- A Account Engagement campaign is updated or created each time the Salesforce campaign is edited by a person or process. To limit the number of campaigns created in Account Engagement, identify a cut-off date for replication.

1. Open the Connected Campaigns page.
    - In Account Engagement, open **Settings** and click **Edit**. Scroll to Connected Campaigns.
    - In the Lightning app, select **Account Engagement Settings** and then **Connectors**. Click the gear icon to edit the Salesforce connector, and select the **Campaigns** tab.
2. Select **Enable Connected Campaigns and Engagement History**.
3. Select the Salesforce campaign record types that can be connected.
4. Save your work.

The previous steps prepare your org for the alignment stage of setup. Unconnected campaigns continue to show in both places. Now, your marketing team can connect campaigns individually or in bulk.

After they’re done, complete the setup process by giving Salesforce access to manage the campaigns.

- On the same connector settings page, select **Use Salesforce to manage all campaigns**.
- To reduce the number of campaigns that are replicated over time, enter a date under Limit Campaign Creation by Date.
- To let Account Engagement users continue to see the remaining unconnected campaigns, select **Show Unconnected Campaigns**.

Users now manage campaigns only in Salesforce.

#### See Also

- [_Salesforce Support Video_: Enable Connected Campaigns | Account Engagement (Pardot)](https://sfdc.co/EnableCC-SeeAlso)
- [_Knowledge Article_: Configuring Connected Campaigns: Recommended Order of Operations](https://help.salesforce.com/s/articleView?id=000380898&type=1&language=en_US)
- [_Knowledge Article_: Account Engagement - Connected Campaigns Setting are Not Getting Enabled](https://help.salesforce.com/s/articleView?id=000392822&type=1&language=en_US)