---
schema_version: "1"
id: 52b098d52e46a018de1dbba1814e9bfcf0b89b88a2d73fec9797d8e8e8b0eb87
title: Enable Customizable Campaign Influence
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/campaigns_influence_customizable_setup.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.campaigns_influence_customizable_setup.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 7346471d03353c17fa420b119ae5013c1ba009ac20d5362efe5103a151b443ef
description: When you’re ready to set up Customizable Campaign Influence, turn on the feature in Setup. Then select or create the model you want to use.
products:
  - Sales Cloud
release: "264"
---
# Enable Customizable Campaign Influence

When you’re ready to set up Customizable Campaign Influence, turn on the feature in Setup. Then select or create the model you want to use.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Salesforce Classic and Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Salesforce <strong>Professional</strong>, <strong>Enterprise</strong>, <strong>Performance</strong>, <strong>Unlimited</strong>, and <strong>Developer</strong> Editions</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d34539e75">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d34539e75 ">To enable Campaign Influence:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d34539e75 ">
              <p>Sales Cloud User, Service Cloud User, or CRM User permission set license</p>
              <p>AND
              </p>
              <p style="margin-bottom:0;">Customize Application</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d34539e75 ">To view Campaign Influence records:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d34539e75 ">
              <p>Campaign Influence permission set</p>
              <p>AND </p>
              <p>Read on campaigns and
                opportunities</p>
              <p>AND</p>
              <p style="margin-bottom:0;"><strong class="uicontrol">Marketing User</strong> selected in User
                Detail</p>
            </td>

          </tr>
        </tbody>
      </table>

For Account Engagement users, we recommend turning on Connected Campaigns before you set up Customizable Campaign Influence. Connecting your campaigns shares Account Engagement marketing data with Salesforce to give you a bigger picture of performance.

1. From Setup, enter Influence in the Quick Find box, and then select **Campaign Influence Settings**.
2. Under Campaign Influence, select **Enabled**.
3. If you use Account Engagement, choose whether to enable Additional Campaign Influence Models.
    
    These models don’t support custom fields in auto-association rule criteria.
4. Under Campaign Influence in Setup, select **Auto-Association Settings**. Then enter the criteria that you want to use to limit associations by time frame or field values.
    
    For best results, use the lookup icon to add multiple criteria in the Value fields.
    
    ![Setup page that shows Eligibility Limits and Auto-Association Rules forms, which provides Field, Operator, and Value options.](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-sales_core-264-0-0-production-enus/3c339c40-ca6c-49ba-9c6e-684be7a55f80/sales_core/images/campaigns/campaigns_influence_auto-association_settings.png)
5. To review a model’s details, click **Model Settings** and edit a model from the list.
6. To show data in related lists, edit a model and select **Default Model**.

#### See Also

- [Connect Account Engagement and Salesforce Campaigns](https://help.salesforce.com/s/articleView?id=sales.campaigns_pardot_alignment_parent.htm&release=264.0.0&type=5 "If you’re new to Salesforce and Account Engagement, the Connected Campaigns feature is already partially enabled. Connect campaigns to save time, reduce clutter, and access valuable cross-product features. For example, work with Campaign Influence attribution models, Engagement History, and Einstein Campaign Insights for a complete view of your business. Plus, you can work with prospects and engagement data without leaving Salesforce.")