---
schema_version: "1"
id: 70d1a48d7ea6f557037012c4f6cf816fe38d6bec77a958f17092389aeed21b31
title: Use Customizable Campaign Influence
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/campaigns_influence_customizable_manage_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.campaigns_influence_customizable_manage_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 611290bd0d29a4459e02dea9949395322b7813259f8e8b20d346806115808333
description: Customizable Campaign Influence is a flexible tool that combines sales and marketing data. Choose a predefined model or enter custom influence percentages. To see how marketing efforts impact your pipeline, build reports and dashboards based on active models.
products:
  - Sales Cloud
release: "264"
---
# Use Customizable Campaign Influence

Customizable Campaign Influence is a flexible tool that combines sales and marketing data. Choose a predefined model or enter custom influence percentages. To see how marketing efforts impact your pipeline, build reports and dashboards based on active models.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Salesforce Classic and Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Salesforce <strong>Professional</strong>, <strong>Enterprise</strong>, <strong>Performance</strong>, <strong>Unlimited</strong>, and <strong>Developer</strong> Editions</td></tr></tbody></table>

- **[Add Influential Campaigns to an Opportunity](https://help.salesforce.com/s/articleView?id=sales.campaigns_influence_customizable_add_to_opp.htm&release=264.0.0&type=5)**  
    When you’re using a custom model with Customizable Campaign Influence and the model set as the default, you manually create campaign influence records. Each time a campaign makes an impact on an opportunity, create a record that identifies the influential campaign, and enter an attribution percentage.
- **[Find Campaign Influence Results](https://help.salesforce.com/s/articleView?id=sales.campaigns_influence_customizable_reports.htm&release=264.0.0&type=5)**  
    Customizable Campaign Influence offers a few ways to explore these influential relationships, from the record-level to a more aggregate view.