---
schema_version: "1"
id: ee9dc98c9432eb957735bafab9a8845553bb5367b8fa4fa8095c12e9c1f98b9c
title: Add Influential Campaigns to an Opportunity
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/campaigns_influence_customizable_add_to_opp.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.campaigns_influence_customizable_add_to_opp.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 4d30ba65ea4af9861397cf8a8fb341c83f8b477b0dbd61246c2c7aecedd116d1
description: When you’re using a custom model with Customizable Campaign Influence and the model set as the default, you manually create campaign influence records. Each time a campaign makes an impact on an opportunity, create a record that identifies the influential campaign, and enter an attribution percentage.
products:
  - Sales Cloud
release: "264"
---
# Add Influential Campaigns to an Opportunity

When you’re using a custom model with Customizable Campaign Influence and the model set as the default, you manually create campaign influence records. Each time a campaign makes an impact on an opportunity, create a record that identifies the influential campaign, and enter an attribution percentage.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Salesforce Classic and Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Salesforce <strong>Professional</strong>, <strong>Enterprise</strong>, <strong>Performance</strong>, <strong>Unlimited</strong>, and <strong>Developer</strong> Editions</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d40683e75">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d40683e75 ">To view, add, or update campaign influence records:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d40683e75 ">
              <p>Read and Edit on campaigns and opportunities</p>
              <p>AND</p>
              <p style="margin-bottom:0;"><strong class="uicontrol">Marketing
                  User</strong> selected in User Detail</p>
            </td>

          </tr>
        </tbody>
      </table>

![Important](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-sales_core-264-0-0-production-enus/3c339c40-ca6c-49ba-9c6e-684be7a55f80/images/icon_important.png)

Important The Primary Campaign Source model uses an Opportunity field to assign influence. To assign 100% of revenue share, enter a campaign in the Primary Campaign Source field instead of creating a campaign influence record.

1. On an opportunity record, find the Campaign Influence related list.
2. Click **New**.
3. Enter a campaign name or search for one.
4. Enter an attribution percentage in the **Influence (%)** field.
    
    ![New Campaign Influence modal shows Campaign and Opportunity fields filled in, with 30% showing in the Influence % field.](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-sales_core-264-0-0-production-enus/3c339c40-ca6c-49ba-9c6e-684be7a55f80/sales_core/images/campaigns/campaigns_influence_new_record.png)
5. Click **Save**.

#### See Also

- [Add Customizable Campaign Influence Related Lists](https://help.salesforce.com/s/articleView?id=sales.campaigns_influence_customizable_add_to_layouts.htm&release=264.0.0&type=5 "To view Customizable Campaign Influence records, add related lists to campaign, opportunity, and account page layouts. Data in related lists is limited to the model marked as the default model in Setup.")