---
schema_version: "1"
id: c1d5be5983c18077c2fe5c56f4c6bce7e631fd8a630c13139a3f03ff31defc03
title: Campaign Influence
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/campaign_influence_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.campaign_influence_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 9c7bf1ae71b1a21d7a67f9c62d8f1d0b05ea04baeeadb476c2e4f221711f18f5
description: Understand how your campaigns are affecting your opportunity pipeline.
products:
  - Sales Cloud
release: "264"
---
# Campaign Influence

Understand how your campaigns are affecting your opportunity pipeline.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><strong>Campaign Influence 1.0</strong></td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Salesforce Classic</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Salesforce <strong>Professional</strong>, <strong>Enterprise</strong>, <strong>Performance</strong>, <strong>Unlimited</strong>, and <strong>Developer</strong> Editions</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><strong>Customizable Campaign Influence (v2)</strong></td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Salesforce <strong>Professional</strong>, <strong>Enterprise</strong>, <strong>Performance</strong>, <strong>Unlimited</strong>, and <strong>Developer</strong> Editions</td></tr></tbody></table>

Customizable Campaign Influence and the legacy Campaign Influence 1.0 are available to Lightning Experience customers. Campaign Influence 1.0 is supported only in Salesforce Classic. We recommend using Customizable Campaign Influence, which offers more flexibility and control.

To use Campaign Influence 1.0, an admin must disable Customizable Campaign Influence in Setup. However, if you revert to version 1.0, your existing campaign influence records are deleted, which can impact workflows and Apex rules.

- **[Customizable Campaign Influence](https://help.salesforce.com/s/articleView?id=sales.campaigns_influence_customizable.htm&release=264.0.0&type=5)**  
    Campaign Influence is a tool that helps you attribute a percentage of success to influential campaigns. Two versions are available: Campaign Influence 1.0 for Salesforce Classic and Customizable Campaign Influence for Classic and Lightning Experience. The customizable version offers more flexibility in how you assign influence to your marketing activities.
- **[Campaign Influence 1.0](https://help.salesforce.com/s/articleView?id=sales.campaigns_influence_original.htm&release=264.0.0&type=5)**  
    Campaign Influence 1.0 helps identify the return on your campaign investments. It uses the Campaign Influence object to make connections across contacts, campaigns, and opportunities. Campaign Influence 1.0 isn’t supported in Lightning Experience. To track influential campaigns in Lightning Experience, switch to Customizable Campaign Influence.