---
schema_version: "1"
id: 1d829f903b18ca344abecfee921adf7ba01bd318dc62e536aae29069824702fe
title: Considerations for Buyer Relationship Map
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/buyer_relationship_map_considerations.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.buyer_relationship_map_considerations.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 9754801cdb116e6ce1eddfe5f77141f861ecb08c69a3f3f92f4de8c14d1babf0
description: Learn about buyer relationship map requirements and limitations.
products:
  - Sales Cloud
  - Cross Cloud
  - Service Cloud Voice
release: "264"
---
# Considerations for Buyer Relationship Map

Learn about buyer relationship map requirements and limitations.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>, <strong>Performance</strong>, <strong>Unlimited</strong> Editions with Sales, and <strong>Agentforce 1 Sales Edition</strong></td></tr></tbody></table>

- Buyer Relationship Map is a different feature from [Einstein Relationship Insights](https://help.salesforce.com/s/articleView?id=ind.intro_eri.htm&type=5&language=en_US). They aren’t designed to run together.
- To show contacts on the map, contacts must have values for Seniority Level and Department Group fields. To automatically complete these values from your email activity, turn on Automatic Contact Enhancements.
- Buyer Relationship Map is turned on by default.

## Contacts

Buyer Relationship Map makes these fields available for a contact.

- Department Group—Represents the business unit, or function that contacts belong to in their company.
- Department—Represents the department that contacts belong to in their company.
- Seniority Level—Reflects the hierarchical position that contacts have in their company.
- Buyer Attributes (optional)—Reflect the roles that contacts have in a deal or account.
- Opportunity-Contact Role—Represents the role of the contact for a given opportunity.
- Notes—Stores notes taken for this contact.

To see Buyer Attributes, Department Group, and Seniority Level on the contact record, add the fields to the Contact record layout. Buyer Attributes, Department Group, Opportunity Contact Role, and Seniority Level fields are available for all user profiles except custom and minimum-access. To provide access, use field-level security in Object Manager.

Key values are minimum buyer attributes, department groups, and seniority levels that is recommended for an opportunity or account. If a buyer relationship map doesn’t have contacts with key values, Salesforce prompts you to add them through insights. Having all key values represented by stakeholders on the map provides a complete picture of the deal or account, increasing sales success.

On the contact tile, the Buyer Attribute value is highlighted in red for Detractor and green for Decision Maker.

## Limitations

- Buyer Relationship Map is a different feature from [Einstein Relationship Insights](https://help.salesforce.com/s/articleView?id=ind.intro_eri.htm&type=5&language=en_US). They aren’t designed to run together.
- Buyer Relationship Map isn’t supported in the Salesforce mobile app.
- Person accounts aren’t supported.
- Insights don’t show for private contacts on the map.
- You can’t change the text of Department Group and Seniority Level picklist value labels. They cannot be customized.
- To make sure that the buyer relationship map feature works as expected, don’t change Buyer Attributes picklist value labels in Object Manager. For example, if you change `Detractor` to `Detract`, the value isn’t highlighted in red in a buyer relationship map.
- Buyer relationship map shows up to 1,000 contacts.

#### See Also

- [_Object Reference for the Salesforce Platform:_ Contact](https://developer.salesforce.com/docs/atlas.en-us.object_reference.meta/object_reference/sforce_api_objects_contact.htm)