---
schema_version: "1"
id: db924ca04d4f9cf4c88014fc9f339d9029bd9967df4ed1c96be5c57ed2703c3a
title: Buyer Relationship Map
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/buyer_relationship_map.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.buyer_relationship_map.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 9a530bf759cb10cd1b3ba6384fea3a9e00b2d70cb9183d37802467cbc84a6957
description: Buyer Relationship Maps helps sellers visualize contacts across company levels and manage complex B2B stakeholder relationships within Accounts and Opportunities. Discover key stakeholders, deal champions, and potential risks. After you turn on Buyer Relationship Map, the Seniority Level, Department Group, and Buyer Attributes fields are available to add to your contacts.
products:
  - Sales Cloud
  - Cross Cloud
  - Service Cloud Voice
release: "264"
---
# Buyer Relationship Map

Buyer Relationship Maps helps sellers visualize contacts across company levels and manage complex B2B stakeholder relationships within Accounts and Opportunities. Discover key stakeholders, deal champions, and potential risks. After you turn on Buyer Relationship Map, the Seniority Level, Department Group, and Buyer Attributes fields are available to add to your contacts.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>, <strong>Performance</strong>, <strong>Unlimited</strong> Editions with Sales, and <strong>Agentforce 1 Sales Edition</strong></td></tr></tbody></table>

![Mountain Adventoures Inc opportunity's Relationship Map](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-sales_productivity-264-0-0-production-enus/b2f6c36a-fa61-4a3c-9752-032ce1818a69/sales_productivity/images/sales_relationship_selling/sales_buyer_relationship_map.jpg)

Sellers access the Relationship Map (1) associated with an opportunity or account to visualize contacts across company levels (2). Each tile (3) in the map corresponds to specific contacts in the hierarchy. Sellers click a contact tile to open the side panel (4), where they can edit a contact's details.

The relationship map for an opportunity has insights to help you complete the map.

![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-sales_productivity-264-0-0-production-enus/b2f6c36a-fa61-4a3c-9752-032ce1818a69/images/icon_tip.png)

Tip Use insights to identify areas of your map that are missing critical and optional key stakeholders (1). Find contacts in your account or opportunity with missing seniority levels and department groups that prevent them from appearing on the map (2).

![Buyer relationship map for an opportunity with sections in the side panel](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-sales_productivity-264-0-0-production-enus/b2f6c36a-fa61-4a3c-9752-032ce1818a69/sales_productivity/images/sales_relationship_selling/relationshipmap_contacts_panel.jpg)

- **[Considerations for Buyer Relationship Map](https://help.salesforce.com/s/articleView?id=sales.buyer_relationship_map_considerations.htm&release=264.0.0&type=5)**  
    Learn about buyer relationship map requirements and limitations.
- **[Turn On Buyer Relationship Map](https://help.salesforce.com/s/articleView?id=sales.buyer_relationship_map_setup.htm&release=264.0.0&type=5)**  
    Learn how to turn on Buyer Relationship Map.
- **[Access and Update Buyer Relationship Map](https://help.salesforce.com/s/articleView?id=sales.buyer_relationship_map_add_edit.htm&release=264.0.0&type=5)**  
    Learn how to access the Buyer Relationship Map and update it to visualize contacts across company levels.

#### See Also

- [How Automatic Contact Enhancements Works with the Buyer Relationship Map](https://help.salesforce.com/s/articleView?id=sales.contacts_buyer_rel_map.htm&release=264.0.0&type=5 "Automatic Contact Enhancements helps keep buyer relationship maps up-to-date so that you always have the most robust contact information without any manual data entry. Automatic Contact Enhancements uses generative AI to identify buyer attributes, department group, and seniority level from a user’s email activity. These values are then added to the contact and shown in the buyer relationship map.")