---
schema_version: "1"
id: ddf78db0a451f315c3527f3499c10598f74f21482d2efaa952994d3df314e1a5
title: Activity Metrics Fields
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/sales/264-0-0/aac_activity_metrics_fields.md
canonical_url: https://help.salesforce.com/s/articleView?id=sales.aac_activity_metrics_fields.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 5c8dddbacc78c85f8a872854d865cf0755b45d7cf939d0ce34b33fcb213f149a
description: Activity Metrics fields show a summary of sales activities that were added to Salesforce manually and by Einstein Activity Capture. Most of the fields are available to Einstein Activity Capture users after Activity Metrics is turned on. A few fields are available only to Sales Engagement users, regardless of whether they use Einstein Activity Capture. Activity Metric fields are derived from your activity data, so create formula fields when using them on page layouts.
products:
  - Sales Cloud
  - Cross Cloud
  - Service Cloud Voice
release: "264"
---
# Activity Metrics Fields

Activity Metrics fields show a summary of sales activities that were added to Salesforce manually and by Einstein Activity Capture. Most of the fields are available to Einstein Activity Capture users after Activity Metrics is turned on. A few fields are available only to Sales Engagement users, regardless of whether they use Einstein Activity Capture. Activity Metric fields are derived from your activity data, so create formula fields when using them on page layouts.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available with Einstein for Sales, which is included in <strong>Einstein 1 Sales Edition</strong> and available for an extra cost in <strong>Enterprise</strong> and <strong>Unlimited</strong> Editions</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available with Sales Engagement, which is included with Sales in <strong>Performance</strong> and <strong>Unlimited</strong> Editions, and available for an extra cost in <strong>Professional</strong> and <strong>Enterprise</strong> Editions</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available with Revenue Intelligence, which is available for an extra cost in <strong>Enterprise</strong> and <strong>Unlimited</strong> Editions</td></tr></tbody></table>

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-sales_productivity-264-0-0-production-enus/b2f6c36a-fa61-4a3c-9752-032ce1818a69/images/icon_note.png)

Note We’re reorganizing the Einstein Activity Capture documentation. We’re moving some information around, but we aren’t deleting anything.

![Important](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-sales_productivity-264-0-0-production-enus/b2f6c36a-fa61-4a3c-9752-032ce1818a69/images/icon_important.png)

Important Starting in Summer ’25, Activity 360 Reporting, Activity Metrics, and Activities Analytics Dashboard aren’t available unless previously set up. Additionally, data from these reporting tools that appear in other features, including Pipeline Inspection and Einstein Conversation Insights isn’t available unless configured before Summer ’25. If you’re already using Activity 360 Reporting, Activity Metrics, Activities Analytics Dashboard, or related data, you can continue to do so until these tools are retired. To explore email data added by Einstein Activity Capture after Summer ’25, make sure you [sync email as salesforce activity](https://help.salesforce.com/s/articleView?id=sales.eac_email_activity.htm&language=en_US) and use Salesforce Activity reports. See [Considerations for Sync Email as Activity](https://help.salesforce.com/s/articleView?id=sales.eac_email_activity_considerations.htm&type=5&language=en_US) and [Einstein Activity Capture Activity 360 Reporting, Activity Metrics, Activities Dashboard Upcoming Retirement](https://help.salesforce.com/s/articleView?id=004633781&type=1&language=en_US).

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:39.21568627450981%">
          <col style="width:60.7843137254902%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d149599e118">Where to Use Activity Metrics Fields</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d149599e121">Details</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Where to Use Activity Metrics Fields" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e118 ">List views</td>

            <td data-label="Details" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e121 ">Create or edit a list view. Select the Activity Metrics fields to include. When
              displayed on list views, Activity Metrics fields are indicated by <span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-sales_productivity-264-0-0-production-enus/b2f6c36a-fa61-4a3c-9752-032ce1818a69/sales_productivity/images/aac/einstein_indicator.png" alt="Einstein indicator"></span>.</td>

          </tr>
          <tr class="">
            <td data-label="Where to Use Activity Metrics Fields" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e118 ">Record page layouts</td>

            <td data-label="Details" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e121 ">Create a custom formula field that points to an Activity Metric field. Then add
              it to your page layout.</td>

          </tr>
          <tr class="">
            <td data-label="Where to Use Activity Metrics Fields" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e118 ">Reports</td>

            <td data-label="Details" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e121 ">Create a report and add the Activity Metrics fields.</td>

          </tr>
          <tr class="">
            <td data-label="Where to Use Activity Metrics Fields" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e118 ">Flow Builder or Process Builder</td>

            <td data-label="Details" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e121 ">
              <p>Create a flow or process that includes Activity Metrics fields. Unlike most
                field updates, changes to activity metrics field values don’t trigger flows or
                processes. Instead, activity metrics field values can be used to evaluate rule
                criteria for actions.</p>
              <p style="margin-bottom:0;">For example, when opportunities move to the Proposal or
                Price Quote stage, use the Inactive Days or Last Activity Date field to send an
                email alert to opportunity owners.</p>
            </td>

          </tr>
        </tbody>
      </table>

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-sales-sales_productivity-264-0-0-production-enus/b2f6c36a-fa61-4a3c-9752-032ce1818a69/images/icon_note.png)

Note Unless otherwise noted, activities include events, emails, tasks, and calls.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:17.391304347826086%">
          <col style="width:32.69565217391304%">
          <col style="width:30.434782608695656%">
          <col style="width:19.47826086956522%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d149599e194">Field</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d149599e197">Description</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d149599e200">Process Builder and Triggers</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d149599e203">Formula Field</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e194 ">First Call Date</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e197 ">
              <p>The date when the earliest call was made through Sales Dialer or a
                computer-telephony integration solution that logged the call to Salesforce.</p>
              <p style="margin-bottom:0;">This
                field is available only to Sales Engagement users.</p>
            </td>

            <td data-label="Process Builder and Triggers" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e200 ">
              <code><var>[object]</var>.ActivityMetric.FirstCallDateTime</code>
            </td>

            <td data-label="Formula Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e203 "> </td>

          </tr>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e194 ">First Email Date</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e197 ">
              <p>The date when the earliest email was sent or received. </p>
              <p style="margin-bottom:0;">This field is
                available only to Sales Engagement users.</p>
            </td>

            <td data-label="Process Builder and Triggers" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e200 ">
              <code><var>[object]</var>.ActivityMetric.FirstEmailDateTime</code>
            </td>

            <td data-label="Formula Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e203 "> </td>

          </tr>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e194 ">Inactive Days</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e197 ">
              <p>The number of days since the most recent activity was completed</p>
              <p style="margin-bottom:0;">This field is
                derived from the Last Activity Date field.</p>
            </td>

            <td data-label="Process Builder and Triggers" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e200 ">
              <p>
                <code>[<var>object</var>].ActivityMetric.LastActivityDateTime -
                  NOW</code>
              </p>
              <p style="margin-bottom:0;">For example, create a trigger that notifies a user when there isn’t any activity
                on an account for a certain amount of time.</p>
            </td>

            <td data-label="Formula Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e203 ">
              <p>
                <code>Today() - LastActivityDate</code>
              </p>
              <p style="margin-bottom:0;">This formula calculates the difference between the current date and the date of
                the last activity.</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e194 ">Last 7 Days Activities</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e197 ">The number of activities completed in the last 7 days</td>

            <td data-label="Process Builder and Triggers" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e200 ">
              <code>[<var>object</var>].ActivityMetricRollup.TotalActivities7Days</code>
            </td>

            <td data-label="Formula Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e203 "> </td>

          </tr>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e194 ">Last 30 Days Activities</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e197 ">The number of activities completed in the last 30 days</td>

            <td data-label="Process Builder and Triggers" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e200 ">
              <code>[<var>object</var>].ActivityMetricRollup.TotalActivities30Days</code>
            </td>

            <td data-label="Formula Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e203 "> </td>

          </tr>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e194 ">Last Activity Date</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e197 ">The date when the most recent activity was completed</td>

            <td data-label="Process Builder and Triggers" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e200 ">
              <code>[<var>object</var>].ActivityMetric.LastActivityDateTime</code>
            </td>

            <td data-label="Formula Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e203 "> </td>

          </tr>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e194 ">Last Call Date</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e197 ">The date when the most recent call was made through Sales Dialer or
              Inbox</td>

            <td data-label="Process Builder and Triggers" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e200 ">
              <code><var>[object]</var>.ActivityMetric.LastCallDateTime</code>
            </td>

            <td data-label="Formula Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e203 "> </td>

          </tr>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e194 ">Last Email Date</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e197 ">The date when the most recent email was sent or received</td>

            <td data-label="Process Builder and Triggers" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e200 ">
              <code><var>[object]</var>.ActivityMetric.LastEmailDateTime</code>
            </td>

            <td data-label="Formula Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e203 "> </td>

          </tr>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e194 ">Last Email Received Date</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e197 ">The date when the most recent email was received</td>

            <td data-label="Process Builder and Triggers" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e200 ">
              <code><var>[object]</var>.ActivityMetric.LastEmailReceivedDateTime</code>
            </td>

            <td data-label="Formula Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e203 "> </td>

          </tr>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e194 ">Last Email Sent Date</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e197 ">The date when the most recent email was sent </td>

            <td data-label="Process Builder and Triggers" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e200 ">
              <code><var>[object]</var>.ActivityMetric.LastEmailSentDateTime</code>
            </td>

            <td data-label="Formula Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e203 "> </td>

          </tr>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e194 ">Last Event Date</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e197 ">The date when the most recent event was completed</td>

            <td data-label="Process Builder and Triggers" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e200 ">
              <code><var>[object]</var>.ActivityMetric.LastEventDateTime</code>
            </td>

            <td data-label="Formula Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e203 "> </td>

          </tr>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e194 ">Last Task Date</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e197 ">
              <p>The date when the last task was completed</p>
              <p style="margin-bottom:0;">For example, if a task is completed
                before the due date, the Last Task Date is different from the Due Date. Because
                tasks show up on the activity timeline according to their due date,
                inconsistencies can exist between the Last Task Date and what’s on the activity
                timeline.</p>
            </td>

            <td data-label="Process Builder and Triggers" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e200 ">
              <code>[<var>object</var>].ActivityMetric.LastTaskDateTime</code>
            </td>

            <td data-label="Formula Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e203 "> </td>

          </tr>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e194 ">Next Activity Date</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e197 ">The date of the next scheduled task or event. Only open tasks within the next
              30 days are included.</td>

            <td data-label="Process Builder and Triggers" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e200 ">
              <code>[<var>object</var>].ActivityMetric.NextActivityDateTime</code>
            </td>

            <td data-label="Formula Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e203 "> </td>

          </tr>
          <tr class="">
            <td data-label="Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e194 ">Today’s Activities</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e197 ">Number of activities closed today</td>

            <td data-label="Process Builder and Triggers" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e200 ">
              <p>
                <code>[<var>object</var>].ActivityMetricRollup.TotalActivitiesDay</code>
              </p>
              <p style="margin-bottom:0;">For example, create a trigger that sends a daily email to Sales Managers with the
                total number of activities during that day.</p>
            </td>

            <td data-label="Formula Field" class="slds-cell-wrap" style="vertical-align:top;" headers="d149599e203 "> </td>

          </tr>
        </tbody>
      </table>

#### See Also

- [Activity Metrics](https://help.salesforce.com/s/articleView?id=sales.aac_activity_metrics.htm&release=264.0.0&type=5 "If you use Einstein Activity Capture, Activity Metrics gives you all the information you need about your activity data. When you include Activity Metrics fields on list views, page layouts, reports, triggers, processes, and so forth, the data reflects activities that were added to Salesforce manually and by Einstein Activity Capture.")
- [Build a Formula Field](https://help.salesforce.com/s/articleView?id=platform.customize_formulas.htm&type=5&language=en_US)
- [Customizing Reports in Salesforce Classic](https://help.salesforce.com/s/articleView?id=analytics.reports_builder_what_is.htm&type=5&language=en_US)
- [Create a Process](https://help.salesforce.com/s/articleView?id=platform.process_create.htm&type=5&language=en_US)