--- schema_version: "1" id: 67b160eef5b284c5c2d68cb84dd4e6f31fe0483efd2832eed3860556c482add7 title: Offer Management collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/264-0-0/rn_rtom_offers.md canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_rtom_offers.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: 7ad3ec5f696b1ac2e001d67ea2fc996c31418b2184a30ae9cc4ebd5424641ba3 description: Turn a campaign brief into a fully drafted offer or promotion in minutes, complete with rules and rewards ready for your review. Put those personalized offers directly into your own mobile app, so customers see them wherever they're already shopping. Set up your messaging once and let updates carry automatically across SMS, push, and WhatsApp. Give your partners and community users the same guided tools to build and manage their own promotions and offers. products: - Cross Cloud release: "264" --- # Offer Management Turn a campaign brief into a fully drafted offer or promotion in minutes, complete with rules and rewards ready for your review. Put those personalized offers directly into your own mobile app, so customers see them wherever they're already shopping. Set up your messaging once and let updates carry automatically across SMS, push, and WhatsApp. Give your partners and community users the same guided tools to build and manage their own promotions and offers. - **[Manage Offers and Promotions from the Real-Time Offer Management Unified Console](https://help.salesforce.com/s/articleView?id=release-notes.rn_offers_unified_console.htm&release=264.0.0&type=5)** Manage promotions and offers more efficiently from one workspace. Move between planning, creation, and performance analysis in one place, without switching apps. - **[Set Up Offer Management Faster with Salesforce Go](https://help.salesforce.com/s/articleView?id=release-notes.rn_offers_salesforce_go.htm&release=264.0.0&type=5)** Set up Offer Management faster and more consistently with a guided Salesforce Go experience. Complete key user-access, Data 360, and data kit tasks in one flow, and automatically create and map Offer Treatment record types and page layouts. Reduce manual configuration, avoid missed setup steps, and get your teams ready to launch offers sooner. - **[Make Smarter Decisions with the Offer Analytics](https://help.salesforce.com/s/articleView?id=release-notes.rn_offers_analytics.htm&release=264.0.0&type=5)** Make smarter offer decisions by seeing previous offer performance across products, categories, market segments, and engagement channels in one place. Compare results and adjust existing offers to reach your targets. Relaunch your most successful offers and focus future offers on the combinations that drive stronger engagement and business outcomes. - **[Control Which Offers Appear in Offer Personalised Recommendations](https://help.salesforce.com/s/articleView?id=release-notes.rn_offers_personalised_recommendations.htm&release=264.0.0&type=5)** Deliver more relevant offer recommendations by controlling which offers the recommender considers for each customer. When you create an offer recommender in Salesforce Personalization, apply ready-made filters or build your own from offer details and related information in a Data 360 data graph. - **[Create Offers and Promotions from Briefs with Agentforce](https://help.salesforce.com/s/articleView?id=release-notes.rn_offers_brief_agent.htm&release=264.0.0&type=5)** Use Agentforce to ideate on appropriate promotions and offers from campaign briefs. Agentforce drafts every aspect of promotions and offers, including audiences, eligibility criteria, reward rules, and channel treatments. Preview the generated suggestions and collaborate with your stakeholders and adjust them to match the campaign's exact intent. Once everyone is aligned, create the final promotions and offers. - **[Personalize SMS, Push Notifications, and WhatsApp Messages with Offer Treatments](https://help.salesforce.com/s/articleView?id=release-notes.rn_offers_whatsapp_and_push_notification.htm&release=264.0.0&type=5)** Configure offer treatments once in Offer Treatment Designer, then bring its details into SMS, push notification, and WhatsApp messages. When you update an offer treatment later, every message reflects the change automatically using its values. - **[Show Personalized, Real-Time Offers in Your Mobile Apps](https://help.salesforce.com/s/articleView?id=release-notes.rn_offers_mobile_sdk_app.htm&release=264.0.0&type=5)** Connect your iOS and Android apps to Real-Time Offer Management APIs by using the Mobile SDK. Show tailored promotions to your mobile users during active sessions. Review updated sample apps for a reference implementation. - **[Create and Manage Promotions and Offers from Your Experience Cloud Site](https://help.salesforce.com/s/articleView?id=release-notes.rn_offers_experience_cloud.htm&release=264.0.0&type=5)** Give Experience Cloud site users the same guided experience your marketing managers use to build promotions and offers— right from an Experience Cloud site. Once saved, records appear on the Offer, Offer Treatment, and Promotion record pages, so community site users can track and manage everything they've created. - **[Find Data Kits Easily with the New Real-Time Offer Management Name](https://help.salesforce.com/s/articleView?id=release-notes.rn_offers_changed_datakit.htm&release=264.0.0&type=5)** We renamed the Global Promotions Management data kit to Real-Time Offer Management to better align with its underlying capabilities. This data kit makes it easy to map your Global Promotions Management and Offer Management objects to Data Cloud. - **[New and Changed Objects in Offer Management](https://help.salesforce.com/s/articleView?id=release-notes.rn_offers_new_and_changed_objects.htm&release=264.0.0&type=5)** Do more with the new and updated Offer Management objects.