Tailor every promotion to how each customer actually shops, instead of applying the same discount to everyone. Get granular control on how multiple promotions combine on a single order, so shoppers get compelling deals without unintended discount stacking. Build promotions around your own business logic instead of fitting into a standard template.
- Create Promotions That Adapt to Each Customer's Purchase Behavior
Increase your promotional ROI with highly personalized, targeted promotions. Set customer-specific spending thresholds based on purchasing patterns to increase overall, category, or product-specific spending. Offer tailored discounts that appropriately challenge customers without being too difficult to reach. - Control How Promotions Stack by Using Custom Evaluation Groups
Create more flexible discount strategies while controlling how promotions combine on the same cart. Organize promotions into custom subgroups and assign First Promotion, Highest Discount, or Stacked Evaluation to each subgroup, helping prevent unintended discounts while supporting more compelling offers. Previously, promotions in the same category, such as all line-level promotions, had to share one evaluation method. Now, you can create subgroups within that category so some promotions are applied based on the best discount while others stack. - Create Industry-Specific Promotions with Decision Tables and Custom Eligibility Rules
Create promotions based on your brand-specific parameters to configure and evaluate rules in bulk. Instead of using predefined retail templates, use decision tables to define custom business logic with multiple input conditions and automatically apply the appropriate rewards. - Validate Coupon Codes Before Customers Apply Them
Improve the checkout experience for promotions with multiple coupons by supporting manually entered coupon codes. Automatically check whether a customer's inputted code is valid and applicable to their current cart before applying the discount. The new Coupon Validation API quickly evaluates coupon existence, active date ranges, redemption limits, and cart-level eligibility. - Apply Rewards to All Eligible Products or Categories in Buy X, Get Y Promotions
Reduce manual configuration on your Buy X, Get Discount on Y + Rewards promotions by selecting All Eligible Products or All Eligible Categories instead of adding each reward individually. Previously available only for Unit Price Discount templates, this option now extends to line-level Buy X, Get Y templates when Promotion Evaluation and Execution is turned off. - Give External Systems Access to Promotion Details with the Promotion Summary API
Give external systems direct access to clear, readable promotion details without opening the Global Promotions Management console. Retrieve promotion rules, eligibility criteria, and configuration details programmatically to reduce manual lookups and keep connected systems informed. - New and Changed Objects in Global Promotions Management
Do more with the updated Global Promotions Management objects.