Advocates can now refer friends by using mobile numbers. When an advocate enters a friend's mobile number in the Refer A Friend widget, Referral Marketing sends a text message to the friend. Configure your widget to capture mobile numbers, email addresses, or both, so advocates can use the communication method they prefer. You can send text messages only when you use Marketing Cloud Next as the communication method.
Where: This change applies to Lightning Experience in Enterprise, Performance, Unlimited, and Developer editions with Referral Marketing and Marketing Cloud Next.