With low-code mobile personalization, your team builds mobile experiences from a set of reusable building blocks. After a developer defines the components and content zones one time, business users can create, preview, and publish personalized experiences on their own, without writing code or shipping an app update. Personalized content renders natively in your app, and customer interactions are sent to Data 360 to sharpen future personalization. Low-code mobile personalization supports iOS, Android, React Native, and Flutter apps.
Where: This change applies to Lightning Experience in Professional, Enterprise, Unlimited, and Developer editions with the Salesforce Personalization add-on.
How: Developers integrate the Salesforce Personalization module of the Marketing Cloud Unified Mobile SDK, then register components and content zones in Data 360 Setup. Business users can then build experiences in the Personalization app, preview them with a QR code, and publish.