---
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title: Marketing for Retail
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version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/264-0-0/rn_mktg_retail.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_retail.htm&release=264.0.0&type=5
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content_type: documentation
content_hash: 035cfbf1597e86fdfa1b68cfa5b78f45870571be15a8eb77dbc0e82927ff2a10
description: Configure retail triggers so marketers can launch ready-made journeys for milestones, reengagement, and replenishment. Drive new customers and sales by delivering a unique coupon code to each recipient.
products:
  - Cross Cloud
release: "264"
---
# Marketing for Retail

Configure retail triggers so marketers can launch ready-made journeys for milestones, reengagement, and replenishment. Drive new customers and sales by delivering a unique coupon code to each recipient.

- **[Launch Retail Journeys Faster with Prebuilt Triggers and Flow Templates](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_launch_retail_journeys_faster_welcome_series.htm&release=264.0.0&type=5)**  
    Configure prebuilt triggers for the most common retail use cases. Marketers can then use the related flow templates to reach shoppers at key milestones. Each template combines the content, the flow, and the rules for who receives the message.
- **[Notify Shoppers About New Products in a Top Category](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_notify_shoppers_new_products_top_category.htm&release=264.0.0&type=5)**  
    Turn on the New Product in High-Engagement Category trigger so marketers can automatically send messages when a product is added to a category that shoppers engage with most.
- **[Target Marketing Triggers More Precisely with New Configuration Options](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_triggers_new_configuration_options.htm&release=264.0.0&type=5)**  
    Help your marketers reach the shoppers most likely to convert. Refine who qualifies for a trigger by setting custom inactivity criteria, excluding shoppers who have already purchased, and filtering for high-intent shoppers based on product page visits. Match triggers to your own data with configurable engagement values and channel mapping.
- **[Distribute Unique Coupon Codes in Your Marketing Messages](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_distribute_unique_coupon_codes_marketing_messages.htm&release=264.0.0&type=5)**  
    Acquire new customers and improve sales with unique coupon codes. Marketers can create a list of unique coupon codes, assign one to each recipient, and deliver it through any Marketing Cloud Next messaging channel.