Build a Marketing Object Schema from Scratch

When you know your data structure but don't have data to import yet, you can now build a marketing object’s schema from scratch. Define fields, data types, and primary keys. Once your schema is ready, add records by importing a CSV file or using API.

Where: This change applies to Salesforce Enterprise and Unlimited editions with:

  • Marketing Cloud Next Growth and Advanced editions with the Salesforce Foundations add-on
  • Marketing Cloud Account Engagement Growth, Plus, Advanced, or Premium editions with the Salesforce Foundations add-on
  • Any Marketing Cloud Engagement+ edition with the Salesforce Foundations add-on

Who: To create Marketing Objects, users need the Manage Marketing Objects permission.