Test Marketing Object Changes in a Sandbox and Sync with Data 360

In Winter ’27, we also added sandbox support and syncing enhancements. Test marketing object schema changes in a sandbox before deploying to production, and sync marketing object data with Data 360 for use in your messages and flows. Schemas replicate automatically from production on sandbox refresh, so no manual setup is needed.

Where: This change applies to Salesforce Enterprise and Unlimited editions with:

  • Marketing Cloud Next Advanced edition with the Salesforce Foundations add-on
  • Marketing Cloud Account Engagement Plus, Advanced, or Premium editions with the Salesforce Foundations add-on
  • Any Marketing Cloud Engagement+ edition with the Salesforce Foundations add-on

Who: To deploy marketing object changes via change sets, you need the Manage Marketing Objects permission.

Why: Full sandboxes include a copy of record data so testing reflects real-world conditions without manual setup. Deploy validated schemas to production using standard Salesforce change sets. Sync marketing object data with Data 360 and use activation results directly in your messages and flows. Marketing Cloud Next manages the data stream and DLO automatically when a new marketing object is connected.