---
schema_version: "1"
id: 797e43c5a044be665d9aee26e30c4a6490ce50d564e17b6eba4c288cdd627914
title: Reporting and Analytics
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/264-0-0/rn_mktg_data.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_data.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 1ad9def8fd1c88f63cd3ae891749cf55925f965b605a12d5debc556bb1380c94
description: More powerful reporting is now at your fingertips with B2B Analytics for Marketers. Plus, get SMS performance metrics when you view an active flow, and enjoy improved click rate reporting with bot detection.
products:
  - Cross Cloud
release: "264"
---
# Reporting and Analytics

More powerful reporting is now at your fingertips with B2B Analytics for Marketers. Plus, get SMS performance metrics when you view an active flow, and enjoy improved click rate reporting with bot detection.

- **[Analyze B2B Marketing Impact with Ready-to-Use Dashboards](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_b2bam.htm&release=264.0.0&type=5)**  
    B2B Analytics for Marketers brings account, opportunity, campaign, engagement, and attribution data into Tableau Next dashboards. Marketing teams can review account-based marketing performance, pipeline influence, campaign return, deal velocity, and attribution from one analytics experience. Use the dashboards to understand which marketing programs support pipeline and revenue, then apply those insights to planning, budgeting, and strategy.
- **[Track SMS Flow and Engagement Metrics in Flow Builder](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_sms_flow_metrics.htm&release=264.0.0&type=5)**  
    Monitor performance metrics for your Send SMS Message flow element without leaving Flow Builder. Open an active SMS flow and select the Analytics tab to see run metrics such as total runs, average duration, and a success-versus-error breakdown. You can also view SMS engagement metrics, including SMS sends, delivery rate, click-through rate, and opt-out rate.
- **[Measure Accurate SMS Click Rates with Bot Click Detection](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_sms_bot_click_detection.htm&release=264.0.0&type=5)**  
    View real customer engagement with the SMS click rate metric that separates human clicks from automated bot activity. With new human-verified and bot-generated click metrics in Data Cloud, you can report on true customer interest and configure your SMS and MMS flows to respond only when a real person taps a link.
- **[Track Mobile Push Performance in Your Content Performance Dashboard](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_mobile_push_performance.htm&release=264.0.0&type=5)**  
    View push performance alongside email, SMS, and WhatsApp data in one place with the Mobile Push tab. KPI cards show key push metrics, each with a period-over-period percent change. Use the Platform filter to compare iOS and Android results, or scroll to the Engagement table and filter by Date Range or Campaigns to review individual activity.