Keep your marketing workspaces tidy when you delete folders and content in bulk. Establish a single source of truth for your brand with Brand Center and a unified brand kit. You can also personalize and report on content blocks with scripting, and create dynamic content that you can reuse across channels.
- Delete Content and Folders in Bulk in Marketing Workspaces
Clean up your marketing workspace by deleting folders and content, including published content, in bulk. Previously, you could delete only one unpublished content item at a time from the content detail page. - Monitor Performance of Content Blocks with Impression Region Tracking
Assess how specific content choices impact engagement by defining impression regions in a piece of content. For example, track how a paragraph performs or track two variations of text for the same button. Create custom reports for tracked regions. Metrics include the number of impression regions per send, total clicks and unique clicks per region, and click rate per region. - Personalize Content in Channels with Scripting Support
Use AMPScript and Handlebars scripting to build personalized, dynamic content in your SMS, WhatsApp, RCS, in-app, and push notification messages. Type scripting expressions directly into the text areas of each channel builder, and reference personalization strings and data extension fields to tailor content to each recipient. - Build Personalization Once and Reuse It Across Every Channel
Access data sources, build expressions, and create dynamic content blocks once, and then reuse them in your SMS, WhatsApp, RCS, push, and in-app messages in Content Builder. The Data Sources tab organizes Salesforce records, data graphs, offers, Apex, events, and activations into Inputs, Data, and Expressions so you find and apply them the same way in every channel. Use content resource picker to insert merge fields and expressions across every channel. Personalization tokens and dynamic content blocks resolve to the same values for the same recipient across channels. Set up UTM link parameters once, and Marketing Cloud appends them automatically to every tracked link in any content across your workspaces. - Keep Your AI Agents and Teams on Brand with Brand Center
Establish a single source of truth for your brand's identity, voice, tone, and visual style by building a unified brand kit in Brand Center. When activated, the kit makes sure that agents and content creators maintain consistency, grounding all interactions in your brand standards. Through content syndication, your brand kit is globally available and can be consumed across any workspace in Salesforce. - Reuse Agentic Content Blocks in Email, SMS, MMS, and RCS
Give your marketers a multi-channel content block that they can create, save, and publish once, then add to their agentic content for email, SMS, MMS, and RCS channels. Keep shared text and media in one place instead of maintaining separate email and landing page blocks. When marketers edit the parent agentic content block, it automatically updates across all messages that use it. - Show or Hide Dependent Form Fields Based on User Input
Configure dependent field rules in Form Builder to show a field only when it's relevant. For example, when a user selects the United States in a Country field, a State field appears. Instead of maintaining separate forms for every audience or region, build one form that dynamically adapts to user input. If a user changes an answer that affects the dependent field’s relevance, the information is removed so that no contradictory data reaches your Flow or Data 360. Add up to 50 visibility rules per form, nested up to two levels deep.