---
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title: Turn Marketing Leads into Qualified Sales Pipeline with the Buyer Engagement Agent
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/264-0-0/rn_mktg_buyer_engagement_agent.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_buyer_engagement_agent.htm&release=264.0.0&type=5
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content_type: documentation
content_hash: e6367f74f03df1cb3af4ddb69bbe6afa05cf3c1ee0ac67af64fdb3744b4f379b
description: The Buyer Engagement agent automatically handles inbound lead generation and high-volume outbound lead nurturing across your marketing channels. It pairs your campaign communications with two-way agentic conversations, so sales and marketing work from one shared view of every buyer. Configure the agent to send personalized emails, handle web chat, qualify leads, and book meetings—all integrated with your campaigns and brand kits.
products:
  - Cross Cloud
release: "264"
---
# Turn Marketing Leads into Qualified Sales Pipeline with the Buyer Engagement Agent

The Buyer Engagement agent automatically handles inbound lead generation and high-volume outbound lead nurturing across your marketing channels. It pairs your campaign communications with two-way agentic conversations, so sales and marketing work from one shared view of every buyer. Configure the agent to send personalized emails, handle web chat, qualify leads, and book meetings—all integrated with your campaigns and brand kits.

**Where:** This change applies to Salesforce Enterprise and Unlimited editions with:

- Marketing Cloud Next Advanced edition with the Salesforce Foundations add-on
- Marketing Cloud Account Engagement Plus, Advanced, or Premium editions with the Salesforce Foundations add-on
- Any Marketing Cloud Engagement+ edition with the Salesforce Foundations add-on

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-release-notes-salesforce_release_notes-264-0-0-production-enus/550ba85b-db1a-4608-9cd4-9a65ec96e1fa/images/icon_note.png)

Note Agentic content isn't supported in Government Cloud. See [Marketing Cloud Next in Government Cloud](https://help.salesforce.com/s/articleView?id=ind.government_cloud_marketing_cloud.htm&language=en_US&type=5).

**When:** This feature is available starting August 2026.

**How:** To get started, select Salesforce Go from the gear menu or from the main Setup menu. Then on the Buyer Engagement tile, click Set Up. Turn on the Buyer Engagement agent template, configure the required settings for each marketing channel that you want your agent to use, and then use the guided setup to build your first agent.

#### See Also

- [_Salesforce Help:_ Set Up a Buyer Engagement Agent](https://help.salesforce.com/s/articleView?id=mktg.mktg_agent_buyer_engagement.htm&language=en_US)