Agentic campaigns take the complexity out of personalized marketing by selecting the right campaign, channel, content, and timing for each individual customer. Marketers get full visibility into what the agent is doing, with the ability to define how much it handles autonomously.
Where: This change applies to Salesforce Enterprise and Unlimited editions with:
- Marketing Cloud Next Advanced edition with the Salesforce Foundations add-on
- Marketing Cloud Account Engagement Plus, Advanced, or Premium editions with the Salesforce Foundations add-on
- Any Marketing Cloud Engagement+ edition with the Salesforce Foundations add-on
How: To enable marketers to create custom content for customers, you can set up the new agentic content or use content from any content management system (CMS). Turn on all applicable campaign goal options for the marketers to select from. Marketers can select one of the enabled goals per campaign.
When: Available in late October 2026.
For the agent to determine which campaign is best for each individual who qualifies for multiple campaigns, set up the AI-driven Adaptive Campaign Audiences (beta) feature.