---
schema_version: "1"
id: 1948e31f9c0aae3fe67a74821747adcb7eee4972de102cd12c1d41487ea57125
title: Agentforce
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/264-0-0/rn_mktg_agentforce.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_agentforce.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: bde70fefffa3aaa9c463222c8ee8571416dfdf7d18c7204809cdd54999d57b07
description: Agentforce introduces two new marketing agents that automate personalized campaigns from strategy to content creation, as well as a new agent for handling high-volume lead generation and nurturing. Marketers maintain full visibility and control as the agents handle campaign orchestration and on-brand content generation across channels.
products:
  - Cross Cloud
release: "264"
---
# Agentforce

Agentforce introduces two new marketing agents that automate personalized campaigns from strategy to content creation, as well as a new agent for handling high-volume lead generation and nurturing. Marketers maintain full visibility and control as the agents handle campaign orchestration and on-brand content generation across channels.

- **[Run Self-Optimizing Agentic Campaigns](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_agentforce_AMGA.htm&release=264.0.0&type=5)**  
    Agentic campaigns take the complexity out of personalized marketing by selecting the right campaign, channel, content, and timing for each individual customer. Marketers get full visibility into what the agent is doing, with the ability to define how much it handles autonomously.
- **[Create Agentic Campaign-Ready Content Instantly](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_agentforce_ACA.htm&release=264.0.0&type=5)**  
    Generate, refine, and publish personalized, on-brand content and images for email, SMS, MMS, and RCS campaigns in a collaborative AI workspace. To align with campaign goals and branding, ground content in your marketing briefs, customer data, and brand guidelines. Teams can review and approve content before publishing.
- **[Turn Marketing Leads into Qualified Sales Pipeline with the Buyer Engagement Agent](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_buyer_engagement_agent.htm&release=264.0.0&type=5)**  
    The Buyer Engagement agent automatically handles inbound lead generation and high-volume outbound lead nurturing across your marketing channels. It pairs your campaign communications with two-way agentic conversations, so sales and marketing work from one shared view of every buyer. Configure the agent to send personalized emails, handle web chat, qualify leads, and book meetings—all integrated with your campaigns and brand kits.
- **[Turn Marketing Strategy Into Executable Plans with Agentforce](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_pln_oper_agent.htm&release=264.0.0&type=5)**  
    Use the Marketing Planning and Operations agent to build connected marketing programs and goals aligned with your company's planning hierarchies. You can create tiered programs and goals that cascade from company leaders to your teams, or standalone programs and goals focused on targeted business objectives. The agent gives back time to your team for strategy and creative work instead of manual planning tasks.