---
schema_version: "1"
id: d24a161307c53d6d9327e7de41cabcc02882b8517e3b834ddb71afa85d32343f
title: Increase Campaign Impact with Sponsored Products
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/264-0-0/rn_media_sponsored_products.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_media_sponsored_products.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 79b21e05cf9240cbc748a43f708d767ff522ddeb3e0e1bdb8f2d9ccf16060a09
description: Specify the exact retail products that your advertisers want to highlight by associating sponsored products directly with media plan line items. Eliminate error-prone manual product entry to scale your retail media business without operational overhead. Support both in-store and digital advertising scenarios by clearly linking brand-specific products to your ad placements.
products:
  - Cross Cloud
release: "264"
---
# Increase Campaign Impact with Sponsored Products

Specify the exact retail products that your advertisers want to highlight by associating sponsored products directly with media plan line items. Eliminate error-prone manual product entry to scale your retail media business without operational overhead. Support both in-store and digital advertising scenarios by clearly linking brand-specific products to your ad placements.

**Where:** This change applies to Lightning Experience in Enterprise, Performance, and Unlimited editions with Media Cloud — Advanced.

#### See Also

- [_Salesforce Help_: Out-of-Home and In-Store Media Products](https://help.salesforce.com/s/articleView?id=ind.media_ad_sales_management_ooh_instore_set_up_about.htm&language=en_US)
- [_Salesforce Help_: Sponsored Products for Retail Media Campaigns Products](https://help.salesforce.com/s/articleView?id=ind.media_ad_sales_management_sponsored_prods.htm&language=en_US)