Target audiences in the physical world by building campaigns specific to out-of-home (OOH) advertising. Your media planners can now search for physical ad inventory—billboards, transit shelters, and street furniture—by proximity to points of interest (POIs) directly within the Quote-to-Order flow. Interact directly with a map view to inspect precise billboard details and locations. Prevent double-booking and enforce brand governance by using real-time capacity management and product-level attribution. Price and sell digital and physical media packages in a single unified cart by combining omnichannel bundle discounting via Salesforce Pricing with OOH pricing models.
Where: This change applies to Lightning Experience in Enterprise, Performance, and Unlimited editions with Media Cloud — Advanced.