---
schema_version: "1"
id: 88e2ce41f721cb5bb9a911ab0db53612813a58e473a73ad138b9a0d241ac0158
title: Maximize Retail Impact with In-Store Media Campaigns
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/264-0-0/rn_media_in_store.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_media_in_store.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a8170eec17baacece033a4cfb22058a7faba10529ab6868fd6a9988b7cec6473
description: Help your media planners target audiences directly within physical retail environments. Map store locations, select ad formats such as end caps, and use sponsored products to link physical ad space to in-stock merchandise. By filtering stores based on foot traffic or demographics, your planners can build strategic in-store campaigns that drive results.
products:
  - Cross Cloud
release: "264"
---
# Maximize Retail Impact with In-Store Media Campaigns

Help your media planners target audiences directly within physical retail environments. Map store locations, select ad formats such as end caps, and use sponsored products to link physical ad space to in-stock merchandise. By filtering stores based on foot traffic or demographics, your planners can build strategic in-store campaigns that drive results.

**Where:** This change applies to Lightning Experience in Enterprise, Performance, and Unlimited editions with Media Cloud — Advanced.

#### See Also

- [_Salesforce Help_: Out-of-Home and In-Store Media Products](https://help.salesforce.com/s/articleView?id=ind.media_ad_sales_management_ooh_instore_set_up_about.htm&language=en_US)
- [_Salesforce Help_: Media Planning for In-Store Media Products Products](https://help.salesforce.com/s/articleView?id=ind.media_ad_sales_management_instore_about.htm&language=en_US)