--- schema_version: "1" id: 5b215f5470ffa84fb9bdb01389a72e6e97cae1df407539aac500980afd2c6a8f title: Media Cloud collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/264-0-0/rn_media_cloud.md canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_media_cloud.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: 93582d96d8c98f16153292fee0c767ca23e1336916ec9bf85fd67682b1982ce3 description: Streamline Request for Proposal (RFP) responses with automated intake and AI-generated summaries. Plan and sell out-of-home campaigns with map-based inventory search and unified pricing. Build targeted in-store campaigns by using location, product, traffic, and demographic data. Help your media planners associate sponsored products directly with media plan line items to highlight the exact retail products advertisers want to promote. Book multiple inventory selections in bulk, and apply Data 360 audience segments to media plans for precise targeting with less integration overhead. Help media planners work faster with a customizable advertising inventory calendar that provides accurate status colors, UTC dates, default templates, and custom validation messages. Protect finalized media plans from accidental or unauthorized changes by making plans read only for specific quote statuses. Explore Agentforce Media capabilities in Salesforce Go. products: - Cross Cloud release: "264" --- # Media Cloud Streamline Request for Proposal (RFP) responses with automated intake and AI-generated summaries. Plan and sell out-of-home campaigns with map-based inventory search and unified pricing. Build targeted in-store campaigns by using location, product, traffic, and demographic data. Help your media planners associate sponsored products directly with media plan line items to highlight the exact retail products advertisers want to promote. Book multiple inventory selections in bulk, and apply Data 360 audience segments to media plans for precise targeting with less integration overhead. Help media planners work faster with a customizable advertising inventory calendar that provides accurate status colors, UTC dates, default templates, and custom validation messages. Protect finalized media plans from accidental or unauthorized changes by making plans read only for specific quote statuses. Explore Agentforce Media capabilities in Salesforce Go. - **[Boost Win Rates with Request for Proposal Management (Generally Available)](https://help.salesforce.com/s/articleView?id=release-notes.rn_media_rfp_management.htm&release=264.0.0&type=5)** Win more deals by streamlining your Request for Proposal (RFP) response process. Centralize the full RFP lifecycle within Salesforce to replace fragmented, manual workflows. Receive RFPs directly from your email, upload documents up to 10 MB, and extract specific fields. Use generative AI to structure client goals, budgets, and due dates into an editable RFP summary automatically. - **[Drive Ad Revenue with Out-of-Home Campaigns](https://help.salesforce.com/s/articleView?id=release-notes.rn_media_out_of_home.htm&release=264.0.0&type=5)** Target audiences in the physical world by building campaigns specific to out-of-home (OOH) advertising. Your media planners can now search for physical ad inventory—billboards, transit shelters, and street furniture—by proximity to points of interest (POIs) directly within the Quote-to-Order flow. Interact directly with a map view to inspect precise billboard details and locations. Prevent double-booking and enforce brand governance by using real-time capacity management and product-level attribution. Price and sell digital and physical media packages in a single unified cart by combining omnichannel bundle discounting via Salesforce Pricing with OOH pricing models. - **[Maximize Retail Impact with In-Store Media Campaigns](https://help.salesforce.com/s/articleView?id=release-notes.rn_media_in_store.htm&release=264.0.0&type=5)** Help your media planners target audiences directly within physical retail environments. Map store locations, select ad formats such as end caps, and use sponsored products to link physical ad space to in-stock merchandise. By filtering stores based on foot traffic or demographics, your planners can build strategic in-store campaigns that drive results. - **[Increase Campaign Impact with Sponsored Products](https://help.salesforce.com/s/articleView?id=release-notes.rn_media_sponsored_products.htm&release=264.0.0&type=5)** Specify the exact retail products that your advertisers want to highlight by associating sponsored products directly with media plan line items. Eliminate error-prone manual product entry to scale your retail media business without operational overhead. Support both in-store and digital advertising scenarios by clearly linking brand-specific products to your ad placements. - **[Accelerate Inventory Booking with Bulk Line-Item Creation](https://help.salesforce.com/s/articleView?id=release-notes.rn_media_bulk_add.htm&release=264.0.0&type=5)** Book inventory faster by selecting multiple product rows from the advertising inventory calendar and adding them to a media plan in one action. Create line items in bulk, and aggregate slots into a single line item or split them by week or month. Eliminate manual, row-by-row entry and significantly reduce media plan build times to speed up proposal delivery. - **[Expedite Media Plan Delivery with Custom Quote Line Groups](https://help.salesforce.com/s/articleView?id=release-notes.rn_media_quote_line_grouping.htm&release=264.0.0&type=5)** Reduce the manual overhead that slows plan delivery and client review cycles by organizing complex converged plans by media type, flight period, or creative strategy. Create, name, describe, reorder, and delete any number of custom group containers directly within a media plan by using a dedicated interface. Deliver highly organized, professional plans to your clients faster. - **[Optimize Ad Targeting with Data 360 Audience Segments (Beta)](https://help.salesforce.com/s/articleView?id=release-notes.rn_media_targeting_data_360.htm&release=264.0.0&type=5)** Deliver highly targeted campaigns by applying first-party Data 360 audience segments directly to media plans. Eliminate manual metadata imports and redundant local storage by automatically mapping Data 360 Segment IDs to downstream ad server IDs on order submission. Build a precision-targeting foundation on your own first-party data and significantly reduce custom integration overhead. - **[Prevent Changes to Finalized Media Plans](https://help.salesforce.com/s/articleView?id=release-notes.rn_media_readonly_media_plan.htm&release=264.0.0&type=5)** Protect your finalized media plans from accidental and unauthorized changes. Configure the media plan grid and side panel to switch to read-only mode for specific quote statuses, such as In Approval or Closed. Also, turn off all create and update actions on the inventory and spot calendar grids and prevent users from adding placements to read-only quotes. - **[Accelerate Media Planning with an Enhanced Inventory Calendar](https://help.salesforce.com/s/articleView?id=release-notes.rn_media_monthly_adv_inv_management_enhancements.htm&release=264.0.0&type=5)** Help your media planners work faster with a more streamlined and customizable advertising inventory calendar. They can quickly identify available slots with accurate status colors, view dates in UTC, set default templates, and resolve issues faster with custom validation messages. - **[Optimize Media Sales Configuration with AI Developer Tools](https://help.salesforce.com/s/articleView?id=release-notes.rn_media_headless_intro.htm&release=264.0.0&type=5)** Describe your target setup in plain language to an AI developer tool to configure proposal and media plan flows in Media Cloud. Instead of manually navigating multiple setup pages, guide Claude Code or Agentforce Vibes to generate and wire your configurations, including pitch-deck generation. This automated configuration path accelerates implementation, so you verify the generated flows instead of assembling them page by page. - **[Discover Agentforce Media Features with Salesforce Go](https://help.salesforce.com/s/articleView?id=release-notes.rn_media_salesforce_go.htm&release=264.0.0&type=5)** Discover Agentforce Media features from a single location via Salesforce Go. Learn more about these products and understand their business value by accessing curated content resources and links directly in the app. - **[Model Product Dependencies Without Bundling](https://help.salesforce.com/s/articleView?id=release-notes.rn_media_slm_linear_relationships.htm&release=264.0.0&type=5)** Use the Relies On relationship type to model dependencies between products and classifications while preserving each product’s price, term, and lifecycle. When a sales rep adds a product with a Relies On rule to a quote or order, Salesforce links it to an eligible related product. If multiple products qualify, the sales rep selects one. The relationship carries forward from quote to order to asset and persists through amendments, keeping product dependencies accurate throughout the customer lifecycle. - **[Drive Promotions with Coupon Codes](https://help.salesforce.com/s/articleView?id=release-notes.rn_media_slm_coupon_based_promotions.htm&release=264.0.0&type=5)** Issue coupon codes that unlock promotional discounts when customers redeem them. Create multiple codes for a single promotion, set redemption limits per buyer or across all buyers, and track usage to control campaign reach. - **[Expand Subscription Sales with Partial-Term Discounts](https://help.salesforce.com/s/articleView?id=release-notes.rn_media_slm_term_based_promotions.htm&release=264.0.0&type=5)** Offer partial-term discounts on subscription products to attract customers. Your sales reps can define specific benefit durations and view time-based adjustment breakdowns across the subscription lifecycle. Set commitment periods to prevent customers from reapplying or combining non-stackable discounts. - **[Protect Campaign Profitability with Promotion Groups](https://help.salesforce.com/s/articleView?id=release-notes.rn_media_slm_stackability_rules.htm&release=264.0.0&type=5)** Control which promotions coexist on the same product and their priority order. Organize promotions into groups and subgroups to determine whether offers stack or only the first eligible promotion applies. Prevent customers from combining incompatible offers while maintaining strategic bundled discounts. - **[New and Changed Objects in Agentforce Media](https://help.salesforce.com/s/articleView?id=release-notes.rn_media_objects.htm&release=264.0.0&type=5)** Do more with the new and updated Agentforce Media objects. - **[New Invocable Actions in Agentforce Media](https://help.salesforce.com/s/articleView?id=release-notes.rn_media_new_invocable_actions.htm&release=264.0.0&type=5)** Do more with the new invocable actions in Agentforce Media. - **[New and Changed Connect APIs](https://help.salesforce.com/s/articleView?id=release-notes.rn_media_new_and_changed_connect_apis.htm&release=264.0.0&type=5)** Use the new and changed resources available with Agentforce Media to address your business requirements. ## Media Release Note Changes by Month We made these additions and changes to the published release notes. ### September 2026 - [Accelerate Media Sales Configuration with AI Developer Tools](https://help.salesforce.com/s/articleView?id=release-notes.rn_media_headless_intro.htm&release=264.0.0&type=5 "Describe your target setup in plain language to an AI developer tool to configure proposal and media plan flows in Media Cloud. Instead of manually navigating multiple setup pages, guide Claude Code or Agentforce Vibes to generate and wire your configurations, including pitch-deck generation. This automated configuration path accelerates implementation, so you verify the generated flows instead of assembling them page by page.") - [Accelerate Ad Catalog Setup with an AI Agent](https://help.salesforce.com/s/articleView?id=release-notes.rn_media_headless_ad_catalogs.htm&release=264.0.0&type=5 "Configure ad product catalogs in Advertising Sales Management by describing your target setup to an AI agent. Instead of navigating multiple setup pages by hand, guide your agent through catalog intake, audit, and remediation to generate your catalog configurations. This conversational setup path speeds up catalog launches and replication, so you verify your ad product lines instead of building them by hand.") (Added the week of September 07, 2026) - [Build Ad Inventory Datasets Headlessly with AI Agents](https://help.salesforce.com/s/articleView?id=release-notes.rn_media_headless_ad_inv_calendar.htm&release=264.0.0&type=5 "Reset and build representative ad inventory datasets in provisioned Media Cloud orgs conversationally and headlessly through an AI coding agent. Instead of running manual data loads or running custom scripts, describe your test data requirements to the agent to generate and populate the database automatically.") (Added the week of September 07, 2026) - [Discover Ad Products and Check Availability Faster with AI](https://help.salesforce.com/s/articleView?id=release-notes.rn_media_headless_discover_ad_prods_check_avails.htm&release=264.0.0&type=5 "Direct an AI agent to discover matching ad products and check inventory availability from an ingested campaign brief. Instead of manually cross-referencing targeting, availability, and the product catalog across separate setup pages, guide the agent to chain these configurations for you. Review the discovered ad products instead of cross-referencing each system by hand, accelerating product discovery and calendar verification.") (Added the week of September 07, 2026) - [Configure Proposals and Media Plans with AI Assistance](https://help.salesforce.com/s/articleView?id=release-notes.rn_media_headless_proposals_media_plans.htm&release=264.0.0&type=5 "Describe your target setup in plain language to an AI developer tool to configure proposal and media plan flows in Advertising Sales Management. Instead of manually navigating multiple setup pages, guide Claude Code or Agentforce Vibes to generate and wire your configurations, including pitch-deck generation. This automated configuration path accelerates implementation, so you verify the generated flows instead of assembling them page by page.") (Added the week of September 07, 2026) - [Configure Request for Proposal Document Intake with an AI Agent](https://help.salesforce.com/s/articleView?id=release-notes.rn_media_headless_request_for_proposal.htm&release=264.0.0&type=5 "Configure Request for Proposal (RFP) summary structure by describing the format you require to an AI agent. Instead of mapping extraction fields to opportunity fields by hand, guide the agent through the setup, and it generates the mappings for you. You verify the setup instead of building it by hand, which accelerates onboarding for new RFP formats.") (Added the week of September 07, 2026) - Read-Only Media Plans: [Prevent Changes to Finalized Media Plans](https://help.salesforce.com/s/articleView?id=release-notes.rn_media_readonly_media_plan.htm&release=264.0.0&type=5 "Protect your finalized media plans from accidental and unauthorized changes. Configure the media plan grid and side panel to switch to read-only mode for specific quote statuses, such as In Approval or Closed. Also, turn off all create and update actions on the inventory and spot calendar grids and prevent users from adding placements to read-only quotes.") (Added the week of September 07, 2026) - Advertising Inventory Calendar Enhancements: [Accelerate Media Planning with an Enhanced Inventory Calendar](https://help.salesforce.com/s/articleView?id=release-notes.rn_media_monthly_adv_inv_management_enhancements.htm&release=264.0.0&type=5 "Help your media planners work faster with a more streamlined and customizable advertising inventory calendar. They can quickly identify available slots with accurate status colors, view dates in UTC, set default templates, and resolve issues faster with custom validation messages.") (Added the week of September 07, 2026) ### August 2026 - No changes since the initial publication.