Connect Marketing Cloud Engagement to Data 360 through a single guided setup in Salesforce Go. Build more complete customer profiles with less manual effort using additional Identity Resolution match rules. Enable two-way conversational emails with Agentforce agents.
- Reuse Marketing Cloud Engagement Images in Marketing Cloud Next Content Builder
Access and insert Marketing Cloud Engagement images directly in Marketing Cloud Next Content Builder by using Digital Asset Management (DAM) Connect, without manual downloads. Images update automatically when the source asset changes. - Connect Marketing Cloud Engagement to Data 360 with Salesforce Go
Sync your Marketing Cloud Engagement account to Data 360 without navigating multiple setup flows. Salesforce Go consolidates the entire connection process, from deploying data streams and installing Marketing Performance Intelligence to mapping consent and configuring user access, into one guided experience. - Reduce Duplicate Records with More Out-of-the-Box Match Rules
Build more complete customer profiles with less manual setup. The Marketing Cloud Engagement Identity Resolution ruleset now ships with additional match rules that use fuzzy name matching combined with normalized email, phone, and address fields. These rules identify records about the same person even when data contains typos, formatting differences, or alternate spellings. - Enable Two-Way Conversations for Marketing Cloud Engagement Emails
Turn marketing emails into interactive two-way conversations. Recipients can now reply directly to your emails and receive real-time answers from an Agentforce agent. Add conversational logic to existing journeys by enabling conversational sender profile. Inbound replies thread automatically to preserve conversation context. When a recipient requests human assistance, the conversation routes to a human rep in the Omni-Channel inbox, who replies directly within the same thread. Get the conversational experience of Marketing Cloud Next on your existing journeys in Marketing Cloud Engagement. - Import a Data Extension into a Marketing Object
Copy a data extension's columns, data types, primary keys, and records from Marketing Cloud Engagement into a Marketing Object in one step. The data extension import is a one-time copy of available data. That is, if you add data to the data extension, those changes don’t appear in the marketing object, and vice versa.