---
schema_version: "1"
id: c021593e20495a02014d5f5e5b66d1086fd65b8e40e857428979f345fd2d4935
title: Reduce Duplicate Records with More Out-of-the-Box Match Rules
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/264-0-0/rn_mce_ootb_ir_mce.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_mce_ootb_ir_mce.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 20a2c05fb4d1b547e3bfc1a38b240ca02005a00a4f5a1ae4cdb5794c6ada2000
description: Build more complete customer profiles with less manual setup. The Marketing Cloud Engagement Identity Resolution ruleset now ships with additional match rules that use fuzzy name matching combined with normalized email, phone, and address fields. These rules identify records about the same person even when data contains typos, formatting differences, or alternate spellings.
products:
  - Cross Cloud
release: "264"
---
# Reduce Duplicate Records with More Out-of-the-Box Match Rules

Build more complete customer profiles with less manual setup. The Marketing Cloud Engagement Identity Resolution ruleset now ships with additional match rules that use fuzzy name matching combined with normalized email, phone, and address fields. These rules identify records about the same person even when data contains typos, formatting differences, or alternate spellings.

**Where:** This change applies to Lightning Experience in Salesforce Enterprise and Unlimited editions with Marketing Cloud Engagement+ Edition.