---
schema_version: "1"
id: 9ca49e774816fe74b9c3dbe874fd86a51ccd29733d6732dc82f43b533679ebeb
title: Skip Template Pre-Approval for WhatsApp Utility Messages with Direct Send
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/264-0-0/rn_mce_category_mismatches.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_mce_category_mismatches.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 09ea0c7a338ae2d743fdb2549bb1c479f9843a17b7c8e0f907b333d52f1be09e
description: WhatsApp Direct Send eliminates the manual pre-approval step for utility messages, reducing operational bottlenecks in your messaging workflow. Unlike the traditional template lifecycle, Direct Send templates reach recipients without waiting for prior approval. Your teams deploy utility messages faster and at higher volumes.
products:
  - Cross Cloud
release: "264"
---
# Skip Template Pre-Approval for WhatsApp Utility Messages with Direct Send

WhatsApp Direct Send eliminates the manual pre-approval step for utility messages, reducing operational bottlenecks in your messaging workflow. Unlike the traditional template lifecycle, Direct Send templates reach recipients without waiting for prior approval. Your teams deploy utility messages faster and at higher volumes.

**Where:** This change applies to all Marketing Cloud Engagement editions.

**When:** This feature is planned for availability after November 2026.