--- schema_version: "1" id: 605d77d5f61b534b939a77033ae7b2972e9eeb52db5d46fe8525f67e0c12a4ce title: Next Gen Features collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/264-0-0/rn_mcae_general.md canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_mcae_general.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: cfa71065b93377dc44f3e8a596dd10eee526016c879c9b6b4300aee8e3790ac5 description: Account Engagement customers also get access to these Winter '27 Marketing Cloud Next feature enhancements. Get more out of campaigns with Agentforce, monitor and address email deliverabilty issues, and personalize content more effectively across channels. Plus, automate tasks based on customer behavior and events with completion actions. products: - Cross Cloud release: "264" --- # Next Gen Features Account Engagement customers also get access to these Winter '27 Marketing Cloud Next feature enhancements. Get more out of campaigns with Agentforce, monitor and address email deliverabilty issues, and personalize content more effectively across channels. Plus, automate tasks based on customer behavior and events with completion actions. Check out these and other updates in the [Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=release-notes.rn_marketing.htm&release=264.0.0&type=5 "Marketing Cloud Next offers several updates in Winter ’27. Changes include self-optimizing campaigns powered by Agentforce, better performance metrics, and expanded support for scripting capabilities and RCS messaging. Plan and operate marketing with flexible hierarchies, cascading goals, and built-in governance. Plus, automate tasks with completion actions in flows.") release notes: - [Agentforce](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_agentforce.htm&release=264.0.0&type=5 "Agentforce introduces two new marketing agents that automate personalized campaigns from strategy to content creation, as well as a new agent for handling high-volume lead generation and nurturing. Marketers maintain full visibility and control as the agents handle campaign orchestration and on-brand content generation across channels.") - [Campaigns and Flows](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_campaigns.htm&release=264.0.0&type=5 "Speed up workflows for your marketing team with completion actions, and improved visibility into campaign status and performance. Plus, get quick access to custom flow templates from the campaign record.") - [Content Management](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_content_management.htm&release=264.0.0&type=5 "Keep your marketing workspaces tidy when you delete folders and content in bulk. Establish a single source of truth for your brand with Brand Center and a unified brand kit. You can also personalize and report on content blocks with scripting, and create dynamic content that you can reuse across channels.") - [Email and Messaging](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_email.htm&release=264.0.0&type=5 "Test personalization content in emails by previewing as a recipient, fix tracked links in sent emails, and get more language support for email content. Use recommenders to personalize images that you include in emails, and monitor and fix deliverability issues in real time.") - [Distributed Marketing and Alerts](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_dm_alerts.htm&release=264.0.0&type=5 "Strengthen brand consistency with required phrases and character limits, and deliver approved email templates faster with prebuilt flow templates. Non-marketing users can find relevant templates with a dedicated agent, personalize multiple emails in one send, and scale outreach.") - [Channels](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_channels.htm&release=264.0.0&type=5 "Send more effective RCS messages and report on their performance with expanded channel support and tooling. Target audiences on mobile with flash messaging, and reach WhatsApp customers with usernames when their phone number isn't available.") - [Landing Pages and Forms](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_landing_pages_forms.htm&release=264.0.0&type=5 "Elevate personalization for forms and landing pages with custom HTML, Handlebars, and AMPscript, and manage site configurations more efficiently through a centralized Marketing Sites tab. To customize visitor experiences, connect your forms and landing pages to a wider range of data sources.") - [Audiences](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_audiences.htm&release=264.0.0&type=5 "Create new actionable lists directly from a campaign and update consent data with a record-triggered flow. Plus, get improved preference page customization.") - [Reporting and Analytics](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_data.htm&release=264.0.0&type=5 "More powerful reporting is now at your fingertips with B2B Analytics for Marketers. Plus, get SMS performance metrics when you view an active flow, and enjoy improved click rate reporting with bot detection.") - [Reporting and Analytics](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_data.htm&release=264.0.0&type=5 "More powerful reporting is now at your fingertips with B2B Analytics for Marketers. Plus, get SMS performance metrics when you view an active flow, and enjoy improved click rate reporting with bot detection.") - [Setup and Admin](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_setup.htm&release=264.0.0&type=5 "It's easier than ever to enable and manage features in Marketing Cloud Next with Salesforce Go. Enjoy more control over marketing objects, streamline your web tracking setup, and more.") - [Development & APIs](https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_apis.htm&release=264.0.0&type=5 "Extend Marketing Cloud Next with developer tools for content and messaging. Use REST API to create, manage, and search CMS content across email, SMS, WhatsApp, and mobile app channels. Send emails to one or more recipients programmatically with the new Direct Email Send API.")