Gain more control over your marketing data with expanded ingestion options, automated historical backfill, stronger health monitoring, and faster validation tools. These updates help you connect more sources, keep data current, spot pipeline issues earlier, and confirm that ingested data is ready for reporting.
- Backfill up to a Year of Historical Data from API Connectors
For supported API connectors, ingest up to one year of continuous historical data per request without managing repeated 30-day retrievals. Automated backfill manages data chunking and provider rate limits in the background, helping prepare data for year-over-year analysis and machine learning models. Available date ranges vary by provider. - Review Recent Pipeline Run Success Rates
The new Last 30 Runs column shows how many of a pipeline’s last 30 runs completed successfully. Use this broader view to identify intermittent failures that can affect data freshness, even when the latest run succeeds. Open the failure details to review and reprocess failed runs. - Identify Expired Authentication Tokens in Connection Management
View the authentication and health status of Marketing Intelligence data source connections in one place. Identify expired tokens and affected pipelines, and reauthenticate connections without rebuilding them. - Validate Ingested Data Faster with Pivot Tables
Explore raw values and validate ingestion results in a prefiltered pivot table opened from an existing data pipeline. Marketing Intelligence automatically creates the pivot table with data from the selected pipeline, reducing the need for spreadsheet workarounds.