Use Budget Reallocation in Marketing Intelligence to analyze your campaign performance and get AI-powered recommendations for reallocating your daily budget. Set a target metric, select your campaigns, and apply the recommendations you want.
When: This beta feature becomes available on a rolling basis starting with the Winter ’27 release.
Where: These changes apply to Lightning Experience in Salesforce Enterprise, Performance, Unlimited, and Developer editions with Marketing Intelligence in Marketing Cloud Next.
How: From Setup, go to Marketing Intelligence. On the Feature Manager tab, turn on Budget Reallocation (Beta).
Budget Reallocation is a pilot or beta service that is subject to the Beta Services Terms at Agreements - Salesforce.com or a written Unified Pilot Agreement if executed by Customer, and applicable terms in the Product Terms Directory. Use of this pilot or beta service is at the Customer's sole discretion.