---
schema_version: "1"
id: 8dc32d67da926e24198f9bccbabf323efad5328ff7ac2c7029d4489da2c11b57
title: Marketing
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/264-0-0/rn_marketing_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_marketing_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 2dc5515a0b109d2ec069b7097a010aeb9f5c7a0d177f52c3595a685e9be02518
description: Personalize every moment of engagement across the customer lifecycle and drive growth for your business with the latest features and enhancements for marketing.
products:
  - Cross Cloud
release: "264"
---
# Marketing

Personalize every moment of engagement across the customer lifecycle and drive growth for your business with the latest features and enhancements for marketing.

- **[Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=release-notes.rn_marketing.htm&release=264.0.0&type=5)**  
    Marketing Cloud Next offers several updates in Winter ’27. Changes include self-optimizing campaigns powered by Agentforce, better performance metrics, and expanded support for scripting capabilities and RCS messaging. Plan and operate marketing with flexible hierarchies, cascading goals, and built-in governance. Plus, automate tasks with completion actions in flows.
- **[Marketing Cloud Account Engagement](https://help.salesforce.com/s/articleView?id=release-notes.rn_mcae.htm&release=264.0.0&type=5)**  
    Take advantage of next-gen features in Marketing Cloud Account Engagement, including new Agentforce capabilities and enhancements to campaigns, audience management, channel support, and more.
- **[Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=release-notes.rn_marketing_engagement.htm&release=264.0.0&type=5)**  
    Marketing Cloud Engagement offers several updates in Winter '27, including a guided setup that connects your account to unified data, new match rules for complete customer profiles, smoother scheduled file activities, expanded WhatsApp messaging options, conversational email support, stronger security controls, and new tools for AI-assisted operations.
- **[Marketing Intelligence](https://help.salesforce.com/s/articleView?id=release-notes.rn_mc_mi_marketing_intelligence.htm&release=264.0.0&type=5)**  
    Marketing Intelligence is a data and analytics platform that unifies marketing performance data and measures ROI across channels. In Winter ’27, we added more automation and visibility with expanded data ingestion, historical backfill, pipeline and connection monitoring, data validation, and AI-guided recommendations to improve campaign performance.
- **[Salesforce Personalization](https://help.salesforce.com/s/articleView?id=release-notes.rn_personalization.htm&release=264.0.0&type=5)**  
    Salesforce Personalization in Marketing Cloud Next enhancements includes updates for both the Salesforce Personalization and Marketing Cloud Personalization products. Learn about the latest features and updates to enhance personalized experiences across Salesforce clouds.
- **[Loyalty Management](https://help.salesforce.com/s/articleView?id=release-notes.rn_loyalty_management.htm&release=264.0.0&type=5)**  
    Optimize event consumption and storage with smarter transaction journal and member currency creation. Create activity-based currencies with flexible expiration models for subtypes. Increase member engagement through multi-milestone rewards, and maximize return on investment with AI-powered personalized promotion targets.
- **[Real-Time Offer Management](https://help.salesforce.com/s/articleView?id=release-notes.rn_rtom.htm&release=264.0.0&type=5)**  
    Create more relevant promotions and customize how they are adjudicated with personalized targets. Add flexible promotion stacking rules, earlier coupon validation, and create custom eligibility logic around your own business logic instead of a standard template by using tabular rules based promotions. Turn a campaign brief into a fully drafted offer or promotion in minutes with Agentforce and show offers directly into your own mobile app with the Mobile SDK. Set up offer communication content once and update automatically across SMS, push notifications, and WhatsApp. Give your partners and community users the guided tools to build and manage their own promotions and offers.
- **[Referral Marketing](https://help.salesforce.com/s/articleView?id=release-notes.rn_referral_mktg.htm&release=264.0.0&type=5)**  
    Implement SMS-based friend referrals for mobile-first markets, track promotion performance with Tableau dashboards, and simplify widget integration with Lightning Out 2.0.