Manage more of your Marketing Cloud Engagement operations through natural language with 40 tools added to the Model Context Protocol (MCP) server. MCP-compatible AI assistants can now create and run Automation Studio activities, manage campaigns and Content Builder folders, upsert bulk data, query data extensions, erase contacts, and retrieve email tracking events. These tools call core API capabilities so your AI assistants automate manual tasks across more areas of the platform.
Where: This change applies to all Marketing Cloud Engagement editions with API access.
Why: The new tools extend AI-assisted operations across these 7 areas of the platform.
- Automations and activities: Create, update, run, and delete file transfer, script (SSJS), import, and filter activities. Manage FTP file transfer locations, and activate or deactivate schedule and file-drop triggers.
- Campaigns: Create, list, update, and delete campaigns, and associate or remove campaign assets.
- Bulk and async data: Upsert rows in bulk into data extensions and data events, and check the status and results of async bulk jobs.
- Content Builder: Create, rename, move, and delete content builder folders, and list available asset types.
- Data Extensions: Query rows by external key with filtering and pagination.
- Contacts: Delete contacts and their attributes by contact key for GDPR and CCPA erasure requests, individually or in bulk.
- Tracking: Retrieve email tracking events by event type.